《仙剑世界》价值22亿的教训

Core Viewpoint - The article discusses the significant financial loss of Zhong Shouyou due to the underperformance of the game "Xianjian World," which is projected to incur a loss of up to 2.2 billion yuan in 2024 [1][3]. Group 1: Financial Performance - Zhong Shouyou issued a profit warning indicating a projected loss of no more than 2.2 billion yuan for the fiscal year 2024 [1]. - The revenue decline is attributed to several factors, including underperformance in certain game markets and increased non-operating expenses [3]. Group 2: Game Development Issues - "Xianjian World" is criticized for its poor development process, which is described as chaotic and lacking a coherent framework [6][7]. - The game attempted to incorporate various popular elements without a solid foundation, leading to inefficiencies and excessive rework [8][11][29]. - The development team is seen as lacking the necessary experience and industrialization capabilities to successfully create an open-world game [38][39]. Group 3: Intellectual Property Concerns - The "Xianjian" IP is facing challenges of aging and devaluation due to a lack of new quality releases [17][18]. - The article compares the "Xianjian" IP unfavorably to successful franchises like "Harry Potter" and "The Legend of Zelda," highlighting its failure to create a compelling and cohesive narrative [19][22]. Group 4: Industry Insights - The article emphasizes the importance of proper planning and execution in game development, particularly for open-world titles, which require a high level of industrialization [24][37]. - It suggests that the management's unrealistic expectations and lack of hands-on involvement in the development process contributed to the game's failure [60].