转自：前瞻产业研究院 以下数据及分析来自于前瞻产业研究院移动游戏研究小组发布的《中国移动游戏行业市场前瞻与投资战 略规划分析报告》。 行业主要上市公司：腾讯控股(00700.HK);网易(09999.HK);哔哩哔哩(09626.HK);友谊时光(06820.HK);中 手游(00302.HK);游族网络(002174.SZ)，天娱数科(002354.SZ);凯撒文化(002425.SZ);恺英网络 (002517.SZ);三七互娱(002555.SZ);巨人网络(002558.SZ);世纪华通(002602.SZ);完美世界(002624.SZ);宝通 科技(300031.SZ);星辉娱乐(300043.SZ)等 本文核心数据：中国自研移动游戏研发投入、中国自研游戏国内外收入、中国自研游戏海外收入分布 根据各公司年报，2017-2024年，中国TOP20移动游戏企业研发投入不断增加，2024年达到990.20亿元， 同比增长8.8%。 注：中国TOP20移动游戏企业由2024年公司游戏业务毛利率排名选出，下同。 中国TOP20移动游戏企业研发人员数量占比超65% 根据各公司年报，2021-2024年，中国T ...

Group 1 - The AI concept stocks in the Hong Kong market have shown strong performance, with notable increases in share prices for companies such as Lion Group, which surged over 44%, and Zhipu, which rose nearly 17% [1][2] - A significant number of AI industry chain companies have been listed in the Hong Kong market since the beginning of 2026, sparking a new wave of AI investment enthusiasm and potentially leading the industry into an expansion cycle [1][2] - Open Source Securities has indicated that leveraging capital markets to enhance financing capabilities will benefit the industry by increasing investment in model research and development, thereby driving demand for computing power and accelerating the commercialization of AI applications [1] Group 2 - Institutions are increasingly optimistic about the new track of "Generative Engine Optimization" (GEO) within the AI sector, which is seen as a catalyst for the current market trend [1] - AI search is gradually transforming user decision-making paths, with implications for digital marketing, e-commerce, and the content and experience economy, all of which are expected to provide real-world scenarios for large models [1]

Core Viewpoint - The stock price of Zhongjiu Mobile (00302.HK) experienced significant fluctuations, rising over 6% during trading, with increased trading volume and heightened market attention [1] Group 1: Market Performance - The market saw active performance in related sectors, particularly companies like Yuedu Group, which focuses on IP operations [1] - The stock price movement coincides with a critical phase of AI technology accelerating its integration into the content industry, reflecting investors' growing expectations for the growth of the IP content industry driven by AI [1] Group 2: Company Insights - Zhongjiu Mobile is recognized as a leading global IP game operator, holding classic IPs such as "The Legend of Sword and Fairy" [1] - The company is expected to benefit from technological advancements due to its rich IP reserves and mature self-research and joint research capabilities, potentially initiating a new value growth cycle [1] Group 3: Future Outlook - By 2026, Zhongjiu Mobile plans to continue exploring the deep integration of "AI + gaming," focusing on innovation and transformation in gameplay to enhance product quality [1] - Ongoing developments in this area are anticipated to be of significant interest [1]

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年12月31日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 中手游科技集团有限公司 本月底法定/註冊股本總額： USD 500,000 FF301 第 1 頁 共 10 頁 v 1.1.1 FF301 II. 已發行股份及/或庫存股份變動 呈交日期: 2026年1月2日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 00302 | 說明 | | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 5,000,000,000 | USD | | 0.0001 | USD | | 500,000 | | 增加 / 減少 (-) | | | | | | | USD | | ...

Core Viewpoint - The Hong Kong stock market saw a collective surge in mobile game stocks, indicating a positive trend in the sector [1] Group 1: Stock Performance - Blueport Interactive rose over 10% [1] - Zhongjiu Mobile and Tanwan increased by over 6% [1] - NetEase and Feiyu Technology both saw gains of over 5% [1] - Boya Interactive climbed over 4% [1] - Friendship Time and Tencent both grew by over 3% [1] - NetDragon, Kingsoft, Bilibili, ZhiJianYueDong, and Seventh Avenue all experienced increases of over 2% [1]

Group 1 - The stock price of the gaming company Zhongyou (0302.HK) experienced a significant movement today, with a notable increase of 5.41% during trading [1]

Core Viewpoint - The stock price of Zhongjiu Game (0302.HK) experienced a significant increase of 5.41% on December 31, attributed to the recent positive developments surrounding its core IP "The Legend of Sword and Fairy" in both film and game sectors, leading to heightened market attention and value expectations [1] Group 1: Company Developments - The release of the first trailer for the remastered version of "The Legend of Sword and Fairy 4," developed using Unreal Engine 5, has generated considerable buzz on social media and gaming communities [1] - The official authorized animation "The Legend of Sword and Fairy 3" premiered exclusively on Tencent Video, achieving over 1 million reservations before its launch and quickly topping the platform's anime trending list [1] Group 2: Market Impact - Zhongjiu Game has been actively enhancing the ecosystem around the "The Legend of Sword and Fairy" IP by expanding into animation, film, and merchandise, with positive results becoming increasingly evident [1] - The ongoing development of the remastered version and the continuous output of derivative content are expected to generate user feedback, traffic effects, and potential commercial benefits, which will influence market assessments of Zhongjiu Game and the value of the "The Legend of Sword and Fairy" IP [1]

Core Insights - The classic IP "The Legend of Sword and Fairy" (referred to as "Xianjian") has released significant updates, including a trailer for the remastered version of "Xianjian 4" and the premiere of the official animation "Xianjian 3" [1][3] Group 1: Game Development - The remastered version of "Xianjian 4" utilizes Unreal Engine 5 (UE5) to reconstruct scenes and character models, significantly enhancing visual quality and interactive experience while preserving the essence of the original storyline [3] - The remastered version aims to meet the emotional expectations of long-time players and inject new technological vitality into the IP [3] Group 2: Animation and Content Distribution - The animation "Xianjian 3" seeks to balance nostalgia and innovation, leveraging Tencent Video's distribution capabilities to reach a broad user base, laying the groundwork for long-term content output [5] - The pre-launch reservation for "Xianjian 3" exceeded 1 million, and it quickly ranked on the platform's anime trending list after its release [1] Group 3: IP Management and Strategy - Since 2021, Zhongyou Mobile has secured the global complete rights to the "Xianjian" IP and has engaged in strategic partnerships across various fields to enhance the IP's value [5] - The company is actively developing multiple projects for the IP, including short dramas and films, indicating a long-term and diversified approach to IP adaptation [5] - As the gaming industry shifts to a phase of stock competition, classic IPs with high recognition and emotional resonance are becoming key assets for companies to build long-term competitiveness [5]

Core Insights - The core viewpoint of the article emphasizes that the overseas expansion of Chinese gaming companies, particularly CMGE, is becoming essential due to the competitive nature of the domestic mobile gaming market. CMGE's overseas revenue reached 235 million yuan in the first half of 2025, accounting for 30.8% of total revenue, marking a 33.2% year-on-year growth [1][9]. Group 1: Overseas Expansion Strategy - CMGE's overseas strategy follows a clear "domestic-foreign" progression, where products are first validated in the Chinese market before being systematically introduced to culturally similar overseas regions [3][11]. - The game "New Sword and Fairy: Swinging Sword to Ask for Love" achieved over 8 million pre-registrations and generated over 200 million yuan in its first month domestically before launching in Hong Kong, Macau, and Taiwan, topping the free and sales charts in those regions [3][11]. - Another product, "New Legend of the Condor Heroes: Blood and Heart," maintained a leading position domestically before launching overseas five months later, achieving rapid success in the Hong Kong, Macau, and Southeast Asian markets through localized adaptations [3][11]. Group 2: Product Development and Localization - CMGE's approach is not merely about replicating successful products but involves deep adaptation of content, pacing, and marketing strategies to fit regional characteristics, thereby forming a reusable and refined overseas expansion model [4][12]. - The adaptation of the top national comic IP "Dou Po Cang Qiong: Peak Showdown" successfully integrated into users' daily lives, achieving high rankings in multiple regions after its overseas launch [4][12]. Group 3: Industry Trends and Future Challenges - Despite success in culturally similar markets, CMGE faces challenges in expanding into Western markets, where preferences lean towards original IPs and open-world gameplay, necessitating fundamental innovations in product design and cultural expression [6][13]. - The industry is evolving towards a hybrid monetization model centered on "free download + ad monetization," which now accounts for over half of global gaming revenue. CMGE is reportedly developing numerous IAA products for overseas validation [6][13][14]. - Future product launches include "Three Kingdoms: Heroes of the Flames" in multiple Asian markets, with plans for further expansion into Vietnam and South Korea, highlighting the need for CMGE to respond flexibly to global market dynamics [6][14]. Group 4: Overall Assessment - CMGE's 30.8% growth in overseas revenue is a rational outcome based on its regional deepening, IP operation, and gradual expansion strategy, reflecting a broader trend in the globalization of the Chinese gaming industry [8][16].

Core Insights - The core viewpoint of the article is that the overseas expansion of Chinese gaming companies, particularly CMGE, has transitioned from an optional strategy to a necessity as the domestic mobile gaming market enters a phase of stock competition. CMGE's overseas revenue has significantly increased, indicating a successful shift in strategy [1][3]. Group 1: Financial Performance - CMGE's overseas publishing revenue reached 235 million yuan, accounting for 30.8% of total publishing revenue, a substantial increase from 14.1% in the same period last year, representing a year-on-year growth of 33.2% [1]. - The company has achieved notable success in various overseas markets, particularly in culturally similar regions such as Hong Kong, Macau, Taiwan, and Southeast Asia [4][15]. Group 2: Localization Strategy - CMGE employs a "domestic verification, overseas publishing" strategy, initially testing products in the Chinese market before launching them in culturally similar overseas regions, which has proven effective [4][9]. - The localization efforts go beyond mere language translation, delving into local customs and user habits, allowing for precise control over localized operations [4][10]. Group 3: Successful Products - The game "New Legend of Sword and Fairy" achieved over 8 million pre-registrations in China and generated over 200 million yuan in its first month, leading to its successful launch in Hong Kong, Macau, and Taiwan [6]. - "True Three Kingdoms" has seen significant success in various markets, including a rapid ascent to the top of the iOS free charts in Japan shortly after its release [8]. - The "Douluo Continent" series has also followed a successful path, achieving top rankings in both domestic and Southeast Asian markets [9]. Group 4: Technological Integration - CMGE has begun integrating AI technology into its overseas marketing efforts, including areas such as storyline generation and multilingual text conversion, aiming to enhance development efficiency and reduce costs [11][24]. Group 5: Market Adaptation and Future Strategies - The company recognizes the need to adapt its strategies to address potential limitations in its current approach, particularly in rapidly evolving global markets [17][18]. - CMGE is exploring hybrid monetization models, which have gained traction in the gaming industry, to enhance its adaptability in overseas markets [20][23]. - The company aims to balance regional depth with global expansion, focusing on creating a systematic and replicable approach to product design and localization strategies [18][25].