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中手游:战略调整显韧性,“海外+小游戏”双动力破局
Core Viewpoint - The financial report of Zhongshou (stock code: 0302.HK) for the first half of 2025 indicates a significant revenue of RMB 763 million but an adjusted net loss of RMB 638 million, primarily due to high marketing expenses for new strategic products and one-time restructuring costs [1] Group 1: Financial Performance - The company reported a revenue of RMB 763 million for the first half of 2025, with an adjusted net loss of RMB 638 million [1] - The loss is attributed to high marketing costs for new products launched in early 2025 and one-time expenses related to restructuring [1] - Operating cash flow turned positive at RMB 108 million, laying a foundation for performance recovery in the second half of the year [1] Group 2: Overseas Business Growth - Overseas business revenue reached RMB 235 million, a year-on-year increase of 33.2%, accounting for 30.8% of total revenue, marking a significant growth driver for the company [2] - Successful launches of games like "斗破苍穹:無雙" and "斗罗大陆:史莱克学院" in various regions have demonstrated strong market appeal [2][3] - The company has a robust pipeline for overseas products, including titles set to launch in Southeast Asia and Korea, indicating sustained growth potential [3] Group 3: Mini Game Sector - The mini game segment has shown impressive performance, with the market experiencing a 40.2% year-on-year growth, reaching a sales revenue of RMB 23.276 billion in the first half of 2025 [4] - The game "春秋玄奇" achieved over RMB 100 million in revenue within three months of launch, highlighting the company's competitive edge in this sector [4] - Upcoming mini games are expected to further enhance user engagement and revenue generation [4] Group 4: Web3 Initiatives - The company is actively exploring Web3 opportunities, including the on-chain plan for the "仙剑奇侠传" IP and the development of a decentralized esports platform [5] - Strategic partnerships with industry leaders signal a commitment to leveraging Web3 technologies for future growth [5] - The focus remains on optimizing product structure and deepening IP operations while exploring cutting-edge technologies [5]
越南已成第一,这些新兴出海市场越来越能打了
3 6 Ke· 2025-09-04 10:47
Group 1: Overview of China's Gaming Industry Growth - The Chinese gaming industry is experiencing a new wave of growth in overseas markets, with actual sales revenue from self-developed games reaching $9.501 billion in the first half of 2025, a year-on-year increase of over 11% [1] - Traditional markets such as North America, Japan, South Korea, and Western Europe remain key revenue contributors, but competition is intensifying, prompting Chinese companies to explore underdeveloped emerging markets [1] - Emerging markets in the Middle East, Latin America, and Southeast Asia are rising, presenting new growth opportunities for manufacturers [1] Group 2: Vietnam's Gaming Market - Vietnam has emerged as a significant player in the global gaming scene, with mobile game downloads reaching the highest globally in 2024, surpassing China [5] - Chinese games dominate the Vietnamese market, with 81% of approved games being from China, and titles like "Sword of Legends Online" have historically held a significant market share [7] - The success of Chinese games in Vietnam is attributed to cultural proximity, effective localization strategies, and integration with local payment platforms [9] Group 3: Challenges in the Vietnamese Market - Despite the potential, challenges such as strict approval processes and market size versus commercial return discrepancies exist, requiring companies to adjust expectations [9] - The Vietnamese gaming market is projected to reach $1.5 to $2 billion by 2025, with an annual growth rate of 15% to 25% [9] Group 4: Middle East Gaming Market - The Middle East is becoming a new blue ocean for the gaming industry, driven by a large population, strong consumer spending, and government support [12] - Saudi Arabia's government has elevated the gaming industry as a national strategy, planning to invest $38 billion in gaming and esports [14] - The market is characterized by high consumer spending, with Saudi users' average revenue per user (ARPU) being twice that of the U.S. and five times that of China [14] Group 5: Russia's Gaming Market - Russia's mobile game downloads reached 1.18 billion in the first half of 2024, making it the fifth largest globally, supported by a smartphone penetration rate of 83% [17] - The local digital ecosystem has shown resilience despite international sanctions, with in-app purchase revenue expected to reach $247 million in 2024, growing 12% year-on-year [17] - The exit of Western companies has created a "window of opportunity" for Chinese developers to fill the gap in the market [20] Group 6: Latin America's Gaming Market - Latin America is a growing market with approximately 150 million gamers and a market size of around $3.8 billion, with Brazil being the largest market [21] - The effectiveness of marketing strategies has shifted towards leveraging KOLs (Key Opinion Leaders) for brand promotion, especially in gaming [23] - The market is in a recovery phase, with Chinese companies increasingly establishing local teams for customized operations [24] Group 7: Future Outlook - The Chinese gaming industry is entering a new phase focused on strategic depth and localization, moving away from a reliance on traffic and short-term gains [25] - The next decade will see competition driven by the ability to transition from "game developers" to "localization partners," enabling sustainable global development [26]
中手游(00302) - 致登记持有人之通知信函及回条
2025-09-03 11:54
CMGE Technology Group Limited 中手游科技集团有限公司 (Incorporated in the Cayman Islands with limited liability) (於開曼群島註冊成立的有限公司) (Stock Code 股份代號 : 0302) Pursuant to Rule 2.07A of the Rules Governing the Listing of Securities on The Stock Exchange of Hong Kong Limited (the "Listing Rules") under the expansion of paperless listing regime and electronic dissemination of corporate communications that came into effect on 31 December 2023, the Company is writing to inform you that the Company has adopted electronic dissem ...
中手游(00302) - 致非登记持有人之通知信函及回条
2025-09-03 11:53
CMGE Technology Group Limited 中手游科技集团有限公司 (Incorporated in the Cayman Islands with limited liability) (於開曼群島註冊成立的有限公司) (Stock Code 股份代號 : 0302) 4 September 2025 Dear non-registered shareholder(s), CMGE Technology Group Limited (the "Company") Please note that both the English and Chinese versions of all future Corporate Communications will be available electronically on the website of the Company at www.cmge.com and the HKEXnews's website at www.hkexnews.hk in place of printed copies. As a non-registered sh ...
中手游(00302) - 2025 - 中期财报
2025-09-03 11:52
目 錄 公司資料 2 財務概要 4 管理層討論及分析 5 其他資料 28 中期簡明綜合財務報表審閱報告 36 中期簡明綜合損益表 37 中期簡明綜合其他全面收益表 38 中期簡明綜合財務狀況表 39 中期簡明綜合權益變動表 41 中期簡明綜合現金流量表 42 中期簡明綜合財務報表附註 44 釋義 67 公司資料 董事會 執行董事 肖健先生 (董事長兼首席執行官) 冼漢廸先生 榮譽勳章,太平紳士 (副董事長) 樊英傑先生 非執行董事 張聖晏先生 江育凱先生 獨立非執行董事 伍綺琴女士 唐亮先生 何猷啟先生 審核委員會 伍綺琴女士 (主席) 唐亮先生 何猷啟先生 薪酬委員會 何猷啟先生 (主席) 冼漢廸先生 榮譽勳章,太平紳士 伍綺琴女士 提名委員會 肖健先生 (主席) 唐亮先生 何猷啟先生 伍綺琴女士 (於2025年3月27日獲委任) 企業管治委員會 伍綺琴女士 (主席) 冼漢廸先生 榮譽勳章,太平紳士 何猷啟先生 獲授權代表 肖健先生 冼漢廸先生 榮譽勳章,太平紳士 公司秘書 黎佑欣女士 香港法律顧問 胡關李羅律師行 香港 中環 康樂廣場1號 怡和大廈26樓 核數師 香港立信德豪會計師事務所有限公司 香港 干 ...
中手游(00302) - 股份发行人的证券变动月报表
2025-09-01 08:06
截至月份: 2025年8月31日 狀態: 新提交 股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 00302 | 說明 | | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 5,000,000,000 | USD | | 0.0001 | USD | | 500,000 | | 增加 / 減少 (-) | | | | | | | USD | | | | 本月底結存 | | | 5,000,000,000 | USD | | 0.0001 | USD | | 500,000 | FF301 致:香港交易及結算所有限公司 公司名稱: 中手游科技集团有限公司 呈交日期: 2025年9月1日 I. 法定/註冊股本變動 本月底法定 ...
中手游H1净亏损超6亿:仙剑世界不及预期,海外与小游戏高增长
3 6 Ke· 2025-08-28 23:48
Core Viewpoint - The company reported a significant decline in revenue and incurred substantial losses in the first half of 2025, primarily due to quality issues with its core game and high marketing costs for new releases [1][3]. Financial Performance - The company achieved a revenue of RMB 763 million in the first half of 2025, a year-on-year decrease of 38.1% [1]. - The net loss for the period was RMB 644 million, with an adjusted net loss of RMB 638 million [1]. - Operating cash flow turned positive, reaching RMB 108 million, attributed to cost reduction and efficiency measures [3]. Game Development and Releases - The company launched several new games, including "Three Thousand Fantasy World" and "Daily Life of Chat Group," which received positive initial reception [3][5]. - The game "Spring and Autumn Mysteries" performed well, ranking in the top 10 of the WeChat mini-game sales chart shortly after its release [5]. Overseas and Mini Game Performance - Overseas revenue reached RMB 235 million, a 33.2% increase year-on-year, now accounting for 30.8% of total revenue [6]. - The mini-game segment is identified as a key growth driver, with "Spring and Autumn Mysteries" generating over RMB 100 million in revenue within three months of launch [5][6]. Future Outlook - The company anticipates a turnaround in the second half of 2025 with multiple game launches planned, including "Naruto: Leaf Master" and several others targeting international markets [9][10]. - The company has outlined a new update and promotion strategy for its core game, which may lead to reduced development and marketing costs moving forward [1].
出海、小游戏、IP授权三板斧有望助力中手游逆转业绩
Zheng Quan Ri Bao Wang· 2025-08-28 12:45
Core Insights - The company reported a significant increase in overseas revenue, which now accounts for 30.8% of total revenue, up from 14.1% year-on-year, marking a historic high and serving as a key driver for growth [2][3] - The mini-game segment has emerged as a strong growth engine, with the game "Spring and Autumn Mysteries" generating over 100 million RMB in revenue within three months of its launch [3] - The company achieved a positive operating cash flow of 1.08 billion RMB in the first half of the year, laying a solid foundation for business recovery in the second half [1] Financial Performance - In the first half of 2025, the company reported total revenue of 763 million RMB, with an adjusted net loss of 638 million RMB [1] - The loss was primarily attributed to high marketing expenses for new games and one-time costs related to organizational restructuring [2] - Game development revenue was approximately 73 million RMB, with the self-developed game "Sword of the Immortal World" underperforming [2] IP and Commercialization - The core IP "Sword of the Immortal" generated 33.1 million RMB in licensing revenue, reflecting a 134.8% year-on-year increase, indicating strong commercial potential [5] - The company is actively pursuing partnerships to expand the IP's reach across various sectors, including offline channels and derivative product development [5][6] - The overall strategy includes a focus on the full IP value chain, exploring opportunities in animation, live-action series, and merchandise [6]
海外收入占比超30%、小游戏成增长极,中手游(0302.HK)战略调整打开盈利新周期
Ge Long Hui· 2025-08-28 10:07
Core Viewpoint - The gaming industry is experiencing accelerated differentiation due to technological iterations and market changes, with the company reporting a significant mid-term performance despite short-term pressures from core self-developed projects [1] Group 1: Financial Performance - The company achieved revenue of 763 million yuan in the first half of 2025, with an adjusted net loss of 638 million yuan, but managed to generate positive operating cash flow of 108 million yuan [1] - The overseas business revenue reached 235 million yuan, a year-on-year increase of 33.2%, and accounted for 30.8% of total revenue, up from 14.1% in the same period last year [2] Group 2: Globalization and Mini-Games - The company's globalization strategy has become a core driver to counter domestic market pressures, with overseas revenue becoming a significant performance pillar [2] - Mini-games have emerged as a new growth engine, with actual sales revenue reaching 23.276 billion yuan, a year-on-year growth of 40.2%, and user scale surpassing 500 million [6] Group 3: IP Operations and Technological Innovation - The depth of IP operations is crucial for gaming companies to navigate through cycles, with the company reporting IP authorization revenue of 33.1 million yuan, a year-on-year increase of 134.8% [11] - The company is leveraging its IP advantages to explore Web3 opportunities, with plans for a reality asset on-chain initiative and a decentralized esports platform [15] Group 4: Future Outlook - The company is expected to turn around its performance with the launch of several new games and the ongoing celebration of the 30th anniversary of the "Xianjian Qixia Chuan" IP [18]
中手游:中期营收7.63亿,海外及小游戏高增
Xin Lang Zheng Quan· 2025-08-28 03:05
Core Insights - The company reported a significant revenue of RMB 763 million for the first half of 2025, but incurred a net loss of RMB 638 million primarily due to high marketing costs for new games and one-time restructuring expenses [1] - Despite short-term challenges, the company's strategic adjustments are showing positive results, with a notable increase in overseas revenue and a turnaround in operating cash flow [1][2] Financial Performance - The company's overseas business revenue reached RMB 235 million, marking a year-on-year increase of 33.2%, with overseas revenue accounting for 30.8% of total revenue [2] - The operating cash flow turned positive, recording RMB 108 million, laying a solid foundation for the second half of the year [1] Game Performance - The mini-game segment has emerged as a strong growth engine, with the game "Spring and Autumn Mysteries" generating over RMB 100 million in revenue within three months of its launch [4] - The company has a robust pipeline of games, including several new releases that have performed well in various markets, such as "Naruto: Konoha Master" and "Three Thousand Fantasy" [5][6] IP Development - The company is actively expanding its IP portfolio, with the "Xianjian" IP generating RMB 33.1 million in licensing revenue, a 134.8% increase year-on-year [10] - A series of events and collaborations are planned to celebrate the 30th anniversary of the "Xianjian" IP, enhancing its market presence and brand influence [12] Strategic Outlook - The company aims to continue its focus on business efficiency and cost control while exploring new growth opportunities in the Web3 space [13][15] - Strategic partnerships have been established to leverage Web3 technologies, indicating a proactive approach to future market trends [16]