海底捞2024年净利润同比增长4.6%，翻台率持续提升 | 财报见闻

Core Viewpoint - Haidilao reported a relatively stable performance in a competitive restaurant industry, with a net profit growth of 4.6% year-on-year for 2024, driven by improved operational efficiency and increased table turnover rates [1][2]. Financial Performance - Total revenue for 2024 increased by 3.1% to RMB 42.75 billion, while core operating profit surged by 18.7% to RMB 6.23 billion [2][3]. - Net profit for the year rose by 4.6% to RMB 4.7 billion [2][3]. Operational Highlights - The average table turnover rate improved from 3.8 times per day in 2023 to 4.1 times in 2024, with total customer visits reaching 415 million, a 4.5% increase year-on-year [1][2][5]. - The company operated 1,355 self-owned restaurants and 13 franchise restaurants by the end of 2024, with over 70% of franchise applications coming from third-tier cities and below [3][8]. Diversification Strategy - The "Pomegranate Plan" has successfully incubated 11 sub-brands, covering various dining scenarios, contributing to a 39.6% increase in other restaurant revenue to RMB 483 million [2][4][8]. - The takeaway business saw a revenue growth of 20.4% to RMB 1.25 billion [4]. Cost Management - Raw material and consumables costs decreased by 4.3% to RMB 16.21 billion, reducing the cost-to-revenue ratio from 40.9% to 37.9% [7]. - Employee costs increased by 8.2% to RMB 14.11 billion, reflecting higher wages and improved employee benefits [7]. - Depreciation and amortization expenses dropped by 13.1% to RMB 2.56 billion, positively impacting overall gross margin [7].