海底捞回过神了

Core Viewpoint - Haidilao's 2024 annual performance report shows a modest growth in revenue and net profit, indicating a strategic adjustment in response to market conditions and competition [2][4]. Financial Performance - In 2024, Haidilao achieved a revenue of 42.755 billion yuan, a year-on-year increase of 3.1%, and a net profit of 4.7 billion yuan, up 4.6% from the previous year [2]. - The core operating profit saw a significant increase of 18.7% to 6.23 billion yuan, reflecting improved profitability through measures like closing inefficient stores and optimizing cost structures [2][4]. Store Operations - As of the end of 2024, Haidilao had a total of 1,368 stores globally, including 1,355 self-operated restaurants and 13 franchise stores, marking a decrease of 6 stores from the previous year [4]. - The company opened 62 new restaurants and closed or relocated 70, emphasizing quality over quantity in its store expansion strategy [4]. Customer Engagement - Haidilao served 415 million customers in 2024, with an average daily foot traffic exceeding 1.1 million, representing a 4.5% increase year-on-year [7]. - The average table turnover rate improved to 4.1 times per day, up from 3.8 times the previous year, indicating enhanced operational efficiency [7]. Revenue Streams - Restaurant operations generated 40.398 billion yuan in revenue, a 3% increase, while takeaway services saw a 20.4% growth to 1.253 billion yuan, driven by the introduction of single-person meal options [5]. Brand Diversification - Haidilao has accelerated its multi-brand strategy, launching 11 new restaurant brands with a total of 74 stores under the "Red Pomegranate Plan," resulting in a 39.6% increase in "other restaurant income" to 483 million yuan [8]. - The company aims to cultivate "super store managers" who can manage multiple brand outlets, enhancing operational flexibility and efficiency [9]. Future Outlook - Haidilao plans to continue improving dining experiences, exploring diversified business strategies, and strategically seeking acquisitions to enrich its restaurant offerings and customer base [9].