SHUANGHUI(000895) 新京报·2025-03-26 09:20Core Viewpoint - The annual report of Shuanghui Development for 2024 shows stable performance with a revenue of 59.561 billion yuan and a net profit of 4.989 billion yuan, marking the first report under the leadership of the new chairman, Wan Hongwei, who emphasizes innovation in the company's traditional strategies [1][2]. Financial Performance - Shuanghui Development reported a revenue of 59.561 billion yuan, a slight decrease of 0.55% year-on-year, while the total profit increased by 0.21% to 6.659 billion yuan. The net profit decreased by 1.26% compared to the previous year [2]. - The decline in revenue was attributed to lower sales of packaged meat products and fresh pork, as well as low prices for poultry products, with total meat product sales volume at 3.18 million tons, down 1.67% year-on-year [2]. Strategic Direction - The company is pursuing a strategy of "industrialization, diversification, internationalization, and digitalization" to innovate while maintaining its core values. Wan Hongwei plans to focus on cultural and management aspects to ensure a smooth transition [2][4]. - In 2025, Shuanghui plans to implement sales organization reforms in its meat product business, focusing on specialized marketing teams and enhancing product quality and innovation [5]. Market Development - Shuanghui aims to strengthen market development in its slaughtering business and expand its customer base, leveraging its brand advantages and enhancing its market share [6]. - The company reported a significant increase in its distribution network, with over 1 million outlets and a 19.83% increase in the number of distributors [4]. Digitalization and Young Marketing - The company is accelerating its digital transformation, planning to invest approximately 1.5 billion yuan in automation and digital upgrades to enhance operational efficiency [7]. - Shuanghui is also focusing on marketing innovations aimed at younger consumers, intending to create a more vibrant and relatable brand image [7][8]. Organizational Adjustments - To optimize its marketing system and strengthen digital initiatives, Shuanghui has restructured its internal management, consolidating various departments to enhance efficiency [8]. - The company emphasizes the importance of safety management and sustainable development, aiming to improve its ESG governance levels [8].