Core Viewpoint - In a macroeconomic environment characterized by consumer sluggishness and increased uncertainty, the AI wave is transforming various industries, with DeepSeek leading the charge in AI model applications, prompting industry participants to adapt through AI-driven business empowerment and cost reduction [1] Group 1: Company Performance - The company, Tongdao Liepin, reported a revenue of 2.081 billion yuan for 2024, maintaining resilience amid industry structural adjustments, with a net profit of 133 million yuan, marking a year-on-year increase of 176.9 times and a net profit margin of 6.42%, up by 6.39 percentage points [1] - The company plans to distribute a special dividend of 0.42 HKD per share, expected to be paid in cash on May 8, 2025 [1] Group 2: AI Product Applications - The company has implemented AI products across enterprise, talent, and headhunting sectors, achieving steady growth in user numbers, with 105.5 million verified personal users, 1.4282 million verified enterprise users, and 214,700 verified headhunting users by the end of 2024 [2] - The company launched multiple AI recruitment applications, including AI intelligent interview systems, achieving a consistency rate of over 95% in evaluations compared to professional interviewers [3] Group 3: Financial Metrics and Efficiency - The company's gross profit margin was 72% in Q4 2024, up by 0.8 percentage points, with an annual gross profit margin of 76%, while the combined management and sales expense ratios decreased by 10.7 percentage points [4] - The company’s R&D expense ratio was 14.6% in 2024, primarily focused on AI investments, with total cash-like assets exceeding 2.8 billion yuan and a net cash inflow of 93 million yuan for the year [5] Group 4: Industry Outlook - The integration of AI into the human resources industry is viewed positively by several investment banks, with recommendations to focus on Tongdao Liepin as it addresses AI talent shortages and enhances digital and intelligent management [6] - The company’s market value has more than doubled since hitting a low in September last year, with a current price-to-book ratio below 1, indicating potential undervaluation and expected correction based on fundamentals and AI application prospects [6]
AI全面赋能“降本增效”，PB值仅为0.8倍的同道猎聘股东净利润增长176.9倍