2025中关村论坛年会｜科技创新成企业出海新引擎

Group 1 - The core theme of the news is the importance of international cooperation and open sharing in technological innovation, with ASEAN emerging as a key partner for Chinese enterprises in various fields [1] - The "2025 Cross-Border Development Service Platform" was launched to facilitate resource exchange and cooperation between Chinese and ASEAN enterprises, providing comprehensive services such as market research, policy consultation, and financial support [3] - The platform is part of the internationalization strategy of Zhongguancun Development Group, which has signed multiple cooperation agreements with countries like Saudi Arabia, Italy, and the UAE, focusing on deepening regional cooperation with ASEAN [3] Group 2 - ASEAN is becoming the preferred destination for Chinese enterprises, particularly in the fields of artificial intelligence and digital economy, driven by the region's strong economic vitality and favorable labor costs [4] - Over 6,500 Chinese enterprises have made direct investments in ASEAN, with more than 70% planning to expand their business scale, highlighting the region's advantages in labor costs, consumption potential, and policy environment [4] - The collaboration in digital economy and AI presents new opportunities for both parties, with potential for building a "digital economy community" and promoting regional economic integration [4] Group 3 - Companies are advised to optimize their strategies based on the characteristics of different ASEAN countries, leveraging the "Belt and Road" initiative to navigate global uncertainties [5] - Globalization requires a nuanced understanding of each country's culture, policies, and market foundations, as demonstrated by Guanglian Da's localized approach in Southeast Asia [6] - Guanglian Da has established local product and service teams in countries like Singapore, Malaysia, and Indonesia, integrating Chinese technological advantages with local talent for sustainable operations [6] Group 4 - Pop Mart has successfully penetrated the ASEAN market through precise positioning, cultural integration, and supply chain optimization, starting with Singapore and expanding to Malaysia and Thailand [7] - In Thailand, Pop Mart has collaborated with local artists to create localized IPs and adjusted product designs to cater to local consumer preferences, effectively utilizing social media for market engagement [7] - The company has established a core production base in Vietnam to leverage its mature industrial chain and labor advantages, ensuring a resilient supply chain for global market demands [7]