越秀地产“爆款”频出的背后：“越秀地产好产品标准”的北京深度实践

Core Viewpoint - The real estate company Yuexiu Properties has launched a "4×4 Good Product Concept" to align with the industry's consensus on "good housing," aiming to drive a transformation towards high-quality development in the real estate sector [1][2][13] Group 1: 4×4 Good Product Concept - The "4×4 Good Product Concept" includes four dimensions and sixteen propositions, focusing on quality, warmth, intelligence, and growth [2][3] - The concept represents a shift from being a "space provider" to a "lifestyle service provider," emphasizing a dynamic evolution in product offerings [3][4] Group 2: Quality and Experience - In terms of quality, Yuexiu Properties emphasizes strict construction standards and continuous technological innovation to create products with long-term value [4] - The "temperature experience" aspect includes a "Ten-Item Health Home System" and wellness-oriented community features, enhancing the emotional connection within the living environment [4][5] Group 3: Community and Emotional Engagement - The company focuses on enhancing community living value and emotional experiences through design elements like extended home interfaces and hotel-style drop-off areas [6][7] - Projects like Xiangshan Yuyuan incorporate local cultural elements and natural resources, creating spaces that respect and renew historical context [6][8] Group 4: Customization and Lifestyle - Yuexiu Properties tailors community spaces to meet the desires of high-knowledge demographics, offering customized clubhouses that elevate social interactions to personal enjoyment [8][9] - The "Starry Future" project features a multifunctional clubhouse designed for various activities, promoting a sense of community and interaction among residents [10][11] Group 5: Sales Performance - The implementation of the "4×4 Good Product Concept" has contributed to strong sales performance, with recent projects in Beijing achieving over 1,000 units sold on opening day, totaling 15.2 billion yuan [12][13]