Core Insights - The Chinese insurance industry is facing a collective dilemma as societal demands evolve into a "precision navigation" era, necessitating a shift from a "bulk coverage" approach to more tailored solutions [1][2] - Sunshine Insurance has adopted the "Heartfelt Sunshine" strategy to transform customer insights into systematic solutions, providing a reference model for the industry's transformation [1][2] Group 1: Customer-Centric Product Development - The core contradiction in the Chinese insurance industry lies in the structural mismatch between standardized supply from the industrial era and personalized demand in the digital age [2] - Sunshine Insurance has launched the innovative "Three-Five-Seven" product system, breaking down complex life risks into modules addressing education, healthcare, and retirement needs, and has developed nearly a hundred new products based on this framework [3] - In 2024, Sunshine Life's new single premium income reached 20.37 billion yuan, a year-on-year increase of 12.6%, while new business value grew by 43.3% to 5.15 billion yuan [3] Group 2: Operational Efficiency and Market Expansion - Sunshine Property Insurance achieved a premium income of 47.82 billion yuan in 2024, reflecting an 8.1% year-on-year growth, while the non-auto insurance segment saw a 16.7% increase in premium income [4] - The auto insurance segment utilized an intelligent life table for refined operations, generating a premium income of 26.71 billion yuan, with a combined underwriting cost ratio of 99.1% [4][5] - The company has implemented a data-driven customer segmentation strategy, resulting in a 57.8% purchase rate of non-auto products among personal auto insurance clients, a 7.8 percentage point increase year-on-year [5] Group 3: Social Responsibility and Sustainable Development - Sunshine Insurance has integrated social responsibility into its corporate DNA, responding to policy calls to support national strategies and societal development [7][8] - In 2024, the company provided risk protection amounting to 157.9 trillion yuan, with 71 trillion yuan directed towards the real economy, and over 463.1 billion yuan in financial support [7][8] - The company has actively participated in the "Belt and Road" initiative, providing risk coverage of approximately 113.5 billion yuan for over 600 co-construction projects [8] Group 4: Community Engagement and Employee Welfare - Sunshine Insurance has built a comprehensive responsibility ecosystem covering various sectors, including rural revitalization and green transformation, while also focusing on community welfare [10][11] - The company has provided risk protection of 4.128 trillion yuan to 39,000 small and micro enterprises, and has engaged in various educational and healthcare initiatives benefiting rural communities [10][11] - By the end of 2024, Sunshine Insurance had distributed 590 million yuan in parental support allowances to 47,564 employees, promoting a culture of filial piety and enhancing corporate cohesion [11] Conclusion - Sunshine Insurance's "Heartfelt Sunshine" strategy addresses the supply-demand mismatch in the insurance industry, while its commitment to social responsibility showcases a model for balancing commercial and social value [12]
阳光保险(6963.HK)推动“知心阳光”战略，打造险企高质量发展样本