2024年净利润暴涨80％，长城汽车在价格战中“赚翻”

Core Insights - The core viewpoint of the articles highlights Great Wall Motors' successful strategic transformation amidst a challenging automotive market, achieving significant profit growth while focusing on quality over quantity [2][3][11]. Financial Performance - In 2024, Great Wall Motors reported revenue of 202.195 billion yuan, a year-on-year increase of 16.73%, and a net profit of 12.692 billion yuan, up 80.73% year-on-year [2]. - The company's non-recurring net profit exceeded 9.735 billion yuan, marking a 101.4% increase year-on-year [2]. - The average revenue per vehicle reached 163,800 yuan, an increase of 2,300 yuan year-on-year, while the net profit per vehicle was 10,300 yuan, up 460 yuan year-on-year [2]. Strategic Adjustments - Great Wall Motors has shifted its strategy from "winning by volume" to "winning by quality," focusing on high-value markets and optimizing its product structure [3][4]. - The company discontinued several low-margin models, reallocating resources to high-end brands like Wey, Tank, and Great Wall Pickup, resulting in a 37.13% year-on-year increase in sales of vehicles priced above 200,000 yuan [4]. Product Development - The company has made significant strides in smart vehicle technology, launching the Blue Mountain Intelligent Driving version, which features a price premium of 26,000 yuan due to added smart driving configurations [5]. - Great Wall Motors' focus on high-end intelligent products has created strong competitive barriers in the market [5]. Global Expansion - In 2024, Great Wall Motors achieved overseas sales of 454,100 vehicles, a year-on-year increase of 44.61%, with overseas revenue accounting for 39.7% of total revenue [6]. - The company has successfully implemented a "go global" strategy, introducing high-value products to emerging markets and achieving significant price premiums [6][7]. Local Production Initiatives - Great Wall Motors has initiated local production projects in Malaysia and Indonesia, which help reduce logistics costs and enhance support from local governments [7]. Research and Development - The company has consistently invested over 10 billion yuan in R&D for three consecutive years, employing 23,000 R&D personnel [9]. - Great Wall Motors is focusing on smart technology as a core competitive strategy, developing advanced AI systems and intelligent driving capabilities [9][10]. Future Outlook - In 2025, Great Wall Motors plans to further increase its investment in smart technology and expand its global footprint, aiming for a sales target of 4 million vehicles, with 80% being new energy vehicles [10][11].