YUEXIU PROPERTY(00123) 华夏时报·2025-03-31 09:59Core Insights - In 2024, the company achieved a revenue of approximately 864.0 billion RMB, representing a year-on-year increase of 7.7% despite ongoing market pressures [3] - The company's contract sales, including joint ventures, amounted to approximately 1,145.4 billion RMB, marking its first entry into the top 10 national sales rankings, placing 8th [3][2] - The company is focusing its investment strategy on first-tier and key second-tier cities, acquiring 24 new land parcels in 2024, with over 70% of new land reserves located in first-tier cities [6] Financial Performance - The company reported a rental income of approximately 6.68 billion RMB from directly held commercial properties, a year-on-year increase of 37.1% [4] - The company's cash and cash equivalents totaled approximately 500.5 billion RMB, an increase of 8.6% from the beginning of the year, indicating strong liquidity [5] Regional Sales Breakdown - Contract sales from the Greater Bay Area reached approximately 488.4 billion RMB, accounting for 42.7% of total contract sales, with Guangzhou contributing about 433.7 billion RMB [3] - The East China region generated approximately 331.4 billion RMB in contract sales, representing 28.9% of total sales, with Hangzhou alone contributing about 221.0 billion RMB [3] - The Central and Western regions achieved contract sales of approximately 196.0 billion RMB, while the Northern region contributed about 129.6 billion RMB [3] Strategic Initiatives - The company is implementing a "commercial and residential dual development" strategy, enhancing its product offerings in line with government policies promoting quality housing [4][7] - The company introduced the "4×4 good product concept" and the 4+X product series, focusing on quality, warmth, intelligence, and growth to meet diverse market needs [7] - Recent projects in first-tier cities have seen significant sales success, with notable transactions in Guangzhou and Beijing, indicating strong market demand [8]