GUJING(SZ:000596) Guan Cha Zhe Wang·2025-03-31 10:34Core Viewpoint - The 8th Peach Blossom Spring Festival and the 4th Gu Fen Festival of Gujing Gongjiu were grandly opened on March 29, showcasing the company's commitment to cultural heritage and high-quality development in the liquor industry [1][9]. Group 1: Event Overview - The festival was attended by government officials, international friends, business representatives, media guests, key distributors, and core consumers, highlighting the event's significance in promoting Gujing Gongjiu [1]. - The festival serves as a cultural celebration that combines traditional and modern elements, evolving from a cultural IP initiated in 2018 to a phenomenon-level event [3]. Group 2: Cultural Significance - The production process of the Peach Blossom Spring is rooted in ancient methods, emphasizing the importance of traditional craftsmanship in liquor production [3][5]. - The event featured live demonstrations of the ancient production techniques, allowing attendees to appreciate the unique charm of traditional craftsmanship [5]. Group 3: Activities and Initiatives - The festival included the launch of the JD Museum of Famous Liquors and the global release of commemorative liquor for the 2025 Osaka World Expo, showcasing Gujing Gongjiu's international presence [8]. - The second Gujing Gongjiu "Three Contributions Festival" was officially launched, encouraging creativity and collaboration among participants [7]. Group 4: Engagement and Outreach - The festival was held both online and offline, with extensive media coverage and live streaming, attracting over a million viewers [9]. - Various activities were organized during the three-day event, including cultural performances, a collective wedding, and a photography exhibition, enhancing community engagement [9].