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营收427.55亿、净利47亿,海底捞2024财报透露了哪些关键信息?

Core Viewpoint - Haidilao International Holding Ltd. reported a revenue of 42.755 billion yuan for the year ending December 31, 2024, marking a 3.1% year-on-year increase, and a net profit of 4.7 billion yuan, up 4.6% year-on-year, contrasting with many peers facing revenue growth without profit increase [1][2]. Financial Performance - The core operating profit reached 6.23 billion yuan, reflecting an 18.7% year-on-year increase [1]. - The company has achieved revenue and net profit growth for two consecutive years [1]. Dividend and Shareholder Meeting - The board will propose a final cash dividend of 0.507 HKD per share at the upcoming annual general meeting [2]. Store Expansion and Management Strategy - As of the end of 2024, Haidilao operated 1,368 restaurants, including 1,332 self-operated in mainland China, 23 in Hong Kong, Macau, and Taiwan, and 13 franchised locations [2]. - The company emphasizes a management philosophy of "grasping customers and employees" while launching the "Pomegranate Plan" to explore new growth points [2][11]. Market Trends and Customer Engagement - Daily customer traffic exceeded 1.1 million, with an average table turnover rate of 4.1 times per day, and takeout revenue increased by 20.4% to 1.254 billion yuan [3][4]. - The overall restaurant market in China grew, with national restaurant revenue reaching 55.718 billion yuan, a 5.3% increase [3]. Product and Service Innovation - Haidilao introduced over 20 national new products and more than 200 regional specialty dishes in 2024, catering to local tastes [4]. - The company has diversified its restaurant formats, including themed stores such as private rooms, family-friendly, and late-night dining, to meet specific customer needs [5][7]. Membership and Customer Interaction - Membership numbers exceeded 180 million, with over 52 million active members, an 8.8% increase from the previous year [9][10]. - The company is implementing a dedicated customer manager role to enhance customer interaction and satisfaction [9]. New Business Initiatives - The "Pomegranate Plan" has led to the establishment of 74 new restaurants under various new brands, contributing to a 39.6% year-on-year increase in revenue from other restaurants [11][13]. - The company has initiated a franchise model, with 13 franchise stores approved by the end of 2024, primarily targeting lower-tier cities [16]. Future Outlook - Haidilao plans to continue enhancing dining experiences, exploring diversified business strategies, and strategically seeking acquisitions of quality assets to enrich its business offerings [18].