古井贡酒“时节营销”再加码 探索“白酒+”多维度发展

Group 1 - The spring marketing wave in the liquor industry has been reignited following the Spring Sugar Conference, with many liquor companies launching new marketing initiatives [1] - Gujing Gongjiu's Peach Blossom Spring Festival and Gu Fan Festival have successfully integrated distributors and core consumers through engaging activities [1][3] - The event showcased traditional brewing techniques and cultural performances, blending historical elements with modern youth appeal [1][4] Group 2 - The eighth Peach Blossom Spring Festival and fourth Gu Fan Festival were held on March 29, emphasizing the promotion of the ancient city of Bozhou and Chinese brewing culture [3] - Gujing Gongjiu has a rich history dating back to the Eastern Han Dynasty, with its name derived from a famous well known for its excellent water quality [3][4] - The company has won multiple national awards and is recognized as a famous Chinese liquor brand [3] Group 3 - The festival featured live demonstrations of traditional brewing methods, highlighting the complexity and heritage of the Peach Blossom Spring production process [4] - Gujing Gongjiu aims to build a high-quality development community in the liquor industry and continues to promote its cultural events [4] Group 4 - The liquor industry is expected to see growth concentrated in the 500 yuan price range, with the 100-400 yuan range benefiting from consumption upgrades and downgrades [5] - Gujing Gongjiu has established core products across various price segments, leveraging a deep distribution model to enhance control over distributors and terminals [5] Group 5 - In the first three quarters of 2024, Gujing Gongjiu achieved revenue of 19.069 billion yuan, a year-on-year increase of 19.5%, and a net profit of 4.746 billion yuan, up 24.5% year-on-year [6] Group 6 - Gujing Health Technology launched three strategic products in the "Herbal Fermentation Nutrition" category during the festival, marking a significant expansion of its product line [7] - The company has established itself as the largest and most diverse herbal fermentation base in China, focusing on modern biological fermentation technology [7][8] - A new standard for herbal fermentation products is being developed to establish quality benchmarks in the industry [8]