Founder Securities(SH:601901) Zhi Tong Cai Jing·2025-04-01 01:39Market Size - The electric two-wheeler industry is expected to experience double-digit growth in sales in 2025, with an average price increase of approximately 3% due to national subsidies [1] - Historical trends show rapid growth from 2005 to 2013, a decline from 2014 to 2019, and a recovery from 2019 to 2023, driven by increasing ownership and the introduction of the new national standard in 2019 [1] - The 2025 national subsidy policy for trade-ins is anticipated to further stimulate demand, especially in provinces with room for increased subsidy levels compared to Zhejiang, Jiangsu, and Hubei [1] Competitive Landscape - The industry is becoming increasingly concentrated, with leading brands benefiting from product definition and technological innovation [2] - Yadea has significantly increased its market share by correctly identifying consumer demand for mid-to-high-end products and expanding its sales network [2] - The first tier of brands includes Jike, Niu, and Ninebot, while the second tier includes Aima and Yadea, and the third tier includes Luyuan and New Day [2] Profitability - The industry is expected to raise prices and improve profit margins in response to the new national standard and new models, benefiting all companies [3] - Yadea and Aima, with high market shares, are likely to see greater performance improvements from enhancing profitability rather than merely increasing market size [3] - The industry is focusing on product upgrades to boost gross margins in the short term, while long-term profitability will be enhanced through channel reforms [3]