彩虹集团刘斌：四川的营商环境和政策支持为企业提供了坚实保障丨致敬2024经济影响力人物

Core Viewpoint - The article emphasizes the importance of consumer spending as a key driver of the macro economy and highlights the government's focus on boosting consumption through policies like the trade-in program for consumer goods [1]. Group 1: Company Overview - Sichuan "Rainbow" Electric Blanket has evolved from a small local factory to one of the largest electric blanket manufacturers globally, reflecting its significant market presence [1]. - Rainbow Group has achieved a leading position in the electric blanket industry, maintaining the highest national market share for five consecutive years [3]. Group 2: Business Strategy - The company aligns its development with the government's trade-in policy for household appliances, which enhances consumer welfare and stimulates market activity [3]. - Rainbow Group is focusing on brand strategy upgrades, product innovation, marketing optimization, and channel expansion to ensure stable growth [3]. Group 3: International Expansion - The company recognizes that overseas markets are essential for the future of China's home appliance industry, with a clear direction towards internationalization and diversification [5]. - In 2022, Rainbow Group reported an export revenue of 200.98 million yuan, marking its initial steps into international markets [5]. Group 4: Business Environment - The government of Sichuan has implemented various policies to optimize the business environment, which helps reduce operational costs and enhances competitiveness for companies like Rainbow Group [6]. - Improvements in government services have expedited project approvals and business setup processes, allowing the company to focus on technological innovation and product upgrades [8]. Group 5: Corporate Social Responsibility - Rainbow Group integrates social responsibility into its business strategy, believing that corporate growth should also reflect contributions to society [8].