YUEXIU PROPERTY(00123) 中国经营报·2025-04-01 08:16Core Insights - Yuexiu Property (0123.HK) reported a revenue of approximately 86.4 billion yuan for 2024, representing a year-on-year increase of 7.7%, while the net profit attributable to equity holders decreased by 67.3% to approximately 1.04 billion yuan [1] - The company achieved a total contracted sales of approximately 114.54 billion yuan in 2024, a decline of 19.4% compared to the previous year, and did not meet its initial target of 147 billion yuan for the year [1] - For 2025, Yuexiu Property set a sales target of 120.5 billion yuan, indicating a growth of 5.2% from 2024 [1] Financial Performance - The gross profit margin for 2024 was approximately 10.5%, a decrease of 4.8 percentage points year-on-year [1] - The core net profit for 2024 was approximately 1.59 billion yuan, down 54.4% year-on-year [1] - The company reported a cash inflow from operating activities of 21.73 billion yuan, significantly up from 8.35 billion yuan in 2023 [4] Land Acquisition and Inventory - In 2024, Yuexiu Property acquired 24 new land parcels across 8 cities, totaling approximately 2.71 million square meters, all located in first and second-tier cities [1][3] - As of the end of 2024, the total land reserve was approximately 19.71 million square meters, with 96% located in first and second-tier cities [1] - The company’s land reserve in first-tier cities accounted for 42.9% of the total [3] Sales and Market Strategy - The average contract sales price for 2024 was 29,200 yuan per square meter, with a total recognized sales amount of 80.8 billion yuan [3] - In the first two months of 2025, the company achieved a contract sales amount of approximately 12.83 billion yuan, reflecting a year-on-year increase of 23.8% [3] - The company emphasized a flexible marketing strategy to address market pressures, focusing on inventory reduction and digital marketing initiatives [2] Investment and Financial Health - Yuexiu Property completed equity investments totaling 29.46 billion yuan in 2024, with significant investments in Beijing, Shanghai, and Guangzhou [2] - The company maintained a cash reserve of approximately 50 billion yuan at the end of 2024, an increase of 8.6% from the beginning of the year [4] - The company’s financial metrics remained healthy, with a debt-to-asset ratio of 68.1% and a net gearing ratio of 51.7% [4] Operational Efficiency - The company established a production management center to enhance operational efficiency and asset utilization [5] - The chairman indicated a focus on maintaining positive operating cash flow and reducing financing costs while ensuring financial stability [5]