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昔日“对公之王”如何重回巅峰?浦发银行高管给出这些打法

Core Viewpoint - Shanghai Pudong Development Bank (SPDB) reported its 2024 performance, showing a revenue of 170.748 billion yuan, a slight increase of 0.92% year-on-year, and a net profit of 45.257 billion yuan, up 23.31% year-on-year, indicating progress in its business transformation [1] Group 1: Corporate Banking - SPDB has established a digital strategy for its corporate banking sector, aiming to enhance competitiveness through digital technology [2] - The bank has actively reduced low-yield assets, decreasing over 50 billion yuan in low-efficiency credit assets, which has opened up space for key sector credit [2] - The non-performing loan (NPL) ratio for corporate loans improved to 1.34% from 1.67% the previous year, with a provision coverage ratio of 186.96%, the highest since 2015 [2][3] Group 2: Retail Banking - SPDB's retail banking segment reported a net income of 54.435 billion yuan, with personal customer accounts reaching 157 million and personal deposits increasing by 12.33% to 1.550383 trillion yuan [6] - The bank has refined its customer segmentation from five tiers to 16 levels, enhancing service offerings and product matching for different customer groups [7] - The NPL ratio for retail loans was 1.61%, with credit card and overdraft loans having the highest NPL ratio at 2.45% [7][8] Group 3: Financial Markets - SPDB's investment income reached 29.141 billion yuan, contributing 52.01% to non-interest income, highlighting the importance of financial market operations [9] - The bank plans to shift its focus from strong asset allocation to strong trading strategies, adapting to market volatility and seeking diversified trading opportunities [10]