Core Viewpoint - Kingdee International, a SaaS giant with over 30 years of history, continues to report losses despite a significant transformation towards cloud services, raising questions about its long-term viability and market confidence [1][8]. Financial Performance - For the fiscal year 2024, Kingdee reported revenue of 6.256 billion RMB, a year-on-year increase of 10.15%, but a net loss attributable to shareholders of 142 million RMB, which is a 32.13% improvement compared to the previous year [1][2]. - The company has incurred losses for five consecutive years, totaling approximately 1.38 billion RMB over this period [3][9]. Market Reaction - Following the financial report, Kingdee's stock price dropped by 8.35%, and it has seen a decline of over 20% in recent trading sessions [3][4]. - Morgan Stanley downgraded Kingdee's rating to "equal weight" with a target price of 13.50 HKD, reflecting market skepticism about the company's future performance [4]. Transformation Challenges - Kingdee's transition to a cloud-based SaaS model has led to increased research and development costs, which rose from 983.9 million RMB in 2020 to 1.514 billion RMB in 2024 [9][10]. - The company faces intense competition from both large enterprises and smaller firms, leading to high customer acquisition costs and necessitating aggressive pricing strategies [10][11]. Strategic Initiatives - In early 2024, Kingdee announced an "ALL IN AI" strategy, aiming for 20% of its revenue to come from AI-related businesses by 2030, indicating a shift in focus to artificial intelligence as a potential growth driver [11].
五年巨亏13.8亿！金蝶国际，深陷亏损泥潭