新成立两大投资基金，欧莱雅继续投资中国

Group 1 - L'Oréal is expanding its investment in the beauty ecosystem in China by establishing two new investment funds: the "Kaihui Future Beauty Fund" and the "Beauty Navigation Fund" [2] - The company aims to support the growth of Chinese beauty brands and related enterprises, emphasizing that investing in China is equivalent to investing in the future [2][3] - Despite global sales growth of 5.1% to €43.48 billion (approximately ¥327.3 billion), L'Oréal's sales in the Chinese market have declined for the first time [3][4] Group 2 - L'Oréal is focusing on a consumer-centric framework to adapt to the rapidly evolving demands of Chinese consumers, shifting from "cost-performance" to "value-performance" and then to "emotional-value" [5] - The company plans to reach 150 million consumers in China by 2030, targeting key consumer groups such as Gen Z, mature consumers, and men [5] - L'Oréal's strategy includes enhancing its brand matrix, introducing new brands, and innovating core products to meet consumer expectations [5][6] Group 3 - The company is expanding its offline presence, with plans to open 165 new high-end cosmetic stores in 2024, 72 of which will be in 39 cities [7] - L'Oréal is transforming offline channels from "sales points" to "experience points," focusing on creating immersive shopping experiences [8] - The company has created over 330,000 jobs in China, significantly impacting employment in related sectors [8] Group 4 - L'Oréal's R&D efforts in China are influencing global innovation, with successful products developed for the Chinese market being introduced worldwide [8][9] - The "L'Oréal BIG BANG Beauty Tech Co-Creation Program" has been launched to stimulate innovation among startups and SMEs in the beauty technology sector [9]