KWEICHOW MOUTAI(600519) 搜狐财经·2025-04-04 03:24Core Viewpoint - The article emphasizes the characteristics that high-quality Chinese assets should possess, highlighting Guizhou Moutai's strong performance as a benchmark for investor confidence in a volatile global market [1][8]. Financial Performance - In 2024, Guizhou Moutai achieved total revenue of 170.9 billion yuan, a year-on-year increase of 15.71%, and a net profit attributable to shareholders of 86.228 billion yuan, up 15.38% year-on-year [1][2]. - The company plans to distribute a cash dividend of 276.24 yuan per 10 shares, totaling 34.671 billion yuan, which represents 75% of the net profit attributable to shareholders [2][3]. Product Performance - Moutai liquor generated revenue of 145.928 billion yuan in 2024, reflecting a 15.28% increase, while other series of liquor achieved 24.684 billion yuan, growing by 19.65% [3]. - The core product, Moutai liquor, continues to show stable revenue growth, while other series are emerging as new growth engines for the company [2][3]. Channel Optimization - Guizhou Moutai has developed a diversified sales channel system, with direct sales revenue reaching 74.843 billion yuan, an increase of 11.32% [4]. - The "i Moutai" digital marketing platform generated 20.024 billion yuan in revenue, enhancing consumer interaction and brand loyalty [4]. Brand Value and Internationalization - In 2024, Guizhou Moutai's brand value reached 87.298 billion USD, ranking first among liquor brands in the Kantar "BrandZ Most Valuable Chinese Brands" list [5]. - The company has accelerated its internationalization efforts, achieving over 5 billion yuan in export revenue for the first time, with high-value Moutai liquor exports increasing by over 40% [6][7]. Cultural Promotion - Guizhou Moutai has engaged in extensive cultural promotion activities, hosting 225 tasting events and attracting over 15,000 participants [6]. - The company has established a systematic approach to cultural branding, enhancing its international recognition and influence [7]. Overall Impact - Guizhou Moutai's strong financial performance, high dividend payouts, and effective brand and channel strategies collectively reinforce its position as a high-quality asset in the market, contributing to the overall development of the liquor industry [8].