长安汽车一季度销量突破70万辆，三大新能源品牌强势提速

Core Insights - Changan Automobile has achieved strong sales performance in Q1, with total sales exceeding 700,000 units, and March sales reaching 268,100 units, a year-on-year increase of 3.5% [1] - The company’s new energy vehicle (NEV) segment saw significant growth, with March sales surpassing 87,000 units, marking a 62% year-on-year increase [1] - Changan's three major NEV brands, including Changan Qiyuan, Deep Blue, and Avita, are entering a strong growth phase, with notable sales increases across their product lines [3][5] Sales Performance - In March, Deep Blue delivered 24,400 new vehicles, reflecting an 86.7% year-on-year increase and a 30% month-on-month increase [5] - Avita's sales exceeded 10,000 units in March, achieving a year-on-year and month-on-month doubling [5] - Changan's overall sales in March reached 109,500 units, with the fourth-generation CS75PLUS achieving impressive fuel efficiency [5] Strategic Initiatives - Changan has launched the "Beidou Tianshu 2.0" plan to enhance its smart technology capabilities, focusing on four core areas: smart products, operations, manufacturing, and ecosystem [6][10] - The company plans to introduce 35 new smart vehicle models over the next three years and will cease development of non-smart products [10] Global Expansion - Changan is entering a critical year for global development, having completed its "152" global layout, which emphasizes the company's commitment to international markets [11] - Key initiatives for this year include the launch of the Southeast Asia Rayong factory, the start of KD projects in the Eurasian region, and the establishment of a subsidiary in Brazil [13] - The company aims to enhance local production, brand operations, and customer service capabilities across six major regions, marking a transition from "brand going global" to "industry going global" [13]