GUJING(000596) 21世纪经济报道·2025-04-08 13:08Core Viewpoint - The growth trajectory of Gujing Gongjiu is accelerating, positioning it closer to competing with other top liquor brands in China, despite still being behind in market size [1][2]. Group 1: Company Performance - Gujing Gongjiu reported a revenue of 23.578 billion yuan for 2024, marking a year-on-year increase of 16.41%, and a net profit of 5.514 billion yuan, up 20.15% year-on-year [1]. - The company has maintained double-digit growth in both revenue and profit for four consecutive years, with net profit doubling compared to five years ago [1]. - In 2023, Gujing Gongjiu's revenue surpassed 20 billion yuan for the first time, achieving this milestone in five years [1]. Group 2: Market Position and Competition - Gujing Gongjiu ranks sixth among liquor stocks, while the top five brands have a revenue threshold of 30 billion yuan [1]. - The company is poised to capitalize on the slowdown of competitors, as many have reported declining revenue, potentially lowering the entry barrier for the top five [2]. - The gap in market size between Gujing Gongjiu and the leading brands is narrowing, with a potential catch-up period of two to three years [2]. Group 3: Product Strategy - The high-end series, particularly the aged raw liquor, has been a significant driver of growth, with a 23% year-on-year increase in revenue for this segment in the first half of 2024 [2]. - The gross margin for the aged raw liquor increased by 1.16 percentage points to 86.3% in the first half of last year [2]. - Gujing Gongjiu has been a long-term exclusive partner for the CCTV Spring Festival Gala, promoting its high-end products, which indicates a strategic focus on brand elevation [2]. Group 4: Future Outlook - The company's growth pace and its ability to join the top five will depend on its strategic decisions in response to industry challenges [3]. - Gujing Gongjiu plans to disclose its formal annual report at the end of April, which may include its growth targets for the year [3]. - Following the performance announcement, the stock price rose by 4.86%, closing at 172.08 yuan, with a market capitalization exceeding 90 billion yuan [4].