DiDi(DIDIY) 中国经营报·2025-04-09 05:50Core Viewpoint - Didi is restarting its food delivery business in Brazil under the "99 Food" brand, aiming to enhance user experience through a one-stop service model that integrates transportation, payment, and delivery services [1][4]. Group 1: Business Expansion - Didi's international business has shown significant growth, particularly in Brazil, with a total transaction volume (GTV) of 91.3 billion yuan projected for 2024, reflecting a continuous quarterly growth rate exceeding 30% [1][5]. - The company has established a strong presence in Brazil with 50 million active users and approximately 700,000 active delivery riders, covering over 3,300 towns [1][4]. - Didi's international business is expected to reach 3.613 billion orders in 2024, marking a year-on-year growth of 35.8% [5]. Group 2: Competitive Landscape - Didi faces strong competition from iFood, which controls about 80% of the Brazilian food delivery market and previously forced Didi and Uber Eats to exit the market [2][4]. - The competitive environment is characterized by iFood's market dominance and the challenges posed by its "choose one" policy, which limits Didi's operational flexibility [2][4]. Group 3: Strategic Integration - The relaunch of the food delivery service is seen as a natural extension of Didi's existing urban service ecosystem, allowing riders to deliver both passengers and food [4]. - Didi aims to integrate its food delivery service with existing transportation and grocery delivery networks, creating a closed-loop experience that reduces merchant reliance on single platforms [4][8]. - The company plans to focus on underserved markets, particularly smaller cities and nighttime delivery, where iFood has less penetration [4][8]. Group 4: Operational Efficiency - Didi can leverage its existing technology and operational frameworks, such as smart scheduling algorithms, to optimize delivery routes and reduce costs by up to 30% [8]. - The company intends to utilize its dynamic pricing and supply-demand matching algorithms to enhance competitiveness in the food delivery sector [8]. Group 5: Future Outlook - Didi's successful expansion in Brazil could pave the way for further international growth, as the company has already localized its operations in Latin America [8]. - The company must balance subsidy investments with profitability timelines to avoid excessive losses, particularly in a competitive market [8].