BYD(SZ:002594) 3 6 Ke·2025-04-10 01:42Core Insights - BYD has officially launched the Han L and Tang L models, with competitive pricing aimed at capturing a significant market share in the 200,000 to 300,000 yuan range [1][4][29] Pricing Summary - Han L EV: Priced between 219,800 and 279,800 yuan, previously announced price range was 270,000 to 350,000 yuan [1] - Tang L EV: Priced between 239,800 and 289,800 yuan, previously announced price range was 280,000 to 360,000 yuan [2] - Han L DM: Priced between 209,800 and 259,800 yuan [1] - Tang L DM: Priced between 229,800 and 285,800 yuan [2] Technology and Performance - Both Han L EV and Tang L EV are equipped with the Super e-platform, featuring impressive specifications such as a 0-100 km/h acceleration in 2.7 seconds for Han L EV and 3.6 seconds for Tang L EV [5][8] - The DM-p version of Han L can accelerate from 0-100 km/h in 3.9 seconds with a fuel consumption of 4.6L/100km and a range of 1200 km, while Tang L DM-p achieves 0-100 km/h in 4.3 seconds with a fuel consumption of 5.6L/100km and a range of 1270 km [8][12] - The DM technology includes the innovative "full-speed domain wheel-end decoupling technology," allowing for ten driving modes, enhancing both fuel efficiency and performance [12][15] Market Positioning - BYD's pricing strategy positions Han L and Tang L to compete effectively against rivals like Tesla Model 3 and Model Y, as well as other high-end models in the market [29][37] - The introduction of these models is expected to attract performance-oriented consumers, filling a gap in the market for high-performance family vehicles priced under 300,000 yuan [19][29] Comfort and Features - Han L and Tang L maintain a focus on comfort and technology, featuring advanced driver assistance systems and a high-quality interior with amenities such as wireless charging, premium sound systems, and spacious seating [20][24][28] - The models are designed to provide a premium experience while remaining competitively priced, ensuring they meet consumer expectations in the family car segment [20][29]