古井贡酒营利双增 “主动降速”穿越周期

Core Viewpoint - Gujing Gongjiu's performance in 2024 shows strong growth despite the overall industry facing challenges, with revenue and net profit both increasing significantly compared to the previous year [1][2][5]. Financial Performance - The company achieved total revenue of 23.578 billion yuan, a year-on-year increase of 16.41% [1][2]. - Net profit attributable to shareholders reached 5.514 billion yuan, up 20.15% year-on-year [1][2]. - Operating profit was 7.751 billion yuan, reflecting a 23.36% increase from the previous year [2]. - The total assets of the company amounted to 40.516 billion yuan, growing by 14.38% compared to the beginning of the reporting period [2]. Market Position and Strategy - Gujing Gongjiu's performance exceeded the industry average, which saw a 5.3% increase in sales revenue and a 7.76% increase in profit for large-scale liquor enterprises [1]. - The company is noted for its proactive approach to managing channel health amidst high inventory levels, which has led to a strategic decision to slow growth [1][4]. - The "Nianfen Yuanjiang" product series remains a key revenue driver, contributing over 15.4 billion yuan, accounting for more than 75% of total revenue [3][6]. Stock Market Reaction - Following the earnings report, Gujing Gongjiu's stock price rose by 3.61%, closing at 178.29 yuan, with a total market capitalization of 94.244 billion yuan [4]. Industry Context - Gujing Gongjiu's net profit has doubled from 2.3 billion yuan in 2021 to 5.514 billion yuan in 2024, contrasting with the overall decline in production and sales in the liquor industry during the same period [5][6]. - The company has successfully implemented a "pyramid" product strategy, covering various price segments from low to high, which has contributed to its resilience in a challenging market [6][7]. Diversification Efforts - In addition to its core liquor business, Gujing Group is exploring diversification into the tourism and health sectors, with significant investments in hotel management and health products [8][9]. - The health division has launched new products and is working on establishing industry standards for herbal fermentation products [10].