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百亿接过烫手山芋,范思哲不良业绩或将连累“优等生”普拉达
01913PRADA(01913) 新京报·2025-04-12 07:16

Core Viewpoint - Versace has been sold to Prada for 1.375billion,approximately331.375 billion, approximately 33% less than the 2.15 billion paid by Capri Holdings seven years ago [1][2] Group 1: Acquisition Details - Prada announced on April 10 that it plans to acquire Versace for 1.375billion(approximately1.25billion)[2]Followingtheacquisition,VersacewillbecomeasubsidiaryofPrada,whichaimstoleverageVersacesdistinctaesthetictocomplementitsbrandportfolio[2]TheacquisitionpricevaluesVersaceat1.33timesitsprojectedrevenueforthefiscalyear2024[6]Group2:FinancialPerformanceCapriHoldings,Versacesparentcompany,hasfaceddecliningrevenues,withareportedthirdquarterrevenueof1.375 billion (approximately €1.25 billion) [2] - Following the acquisition, Versace will become a subsidiary of Prada, which aims to leverage Versace's distinct aesthetic to complement its brand portfolio [2] - The acquisition price values Versace at 1.33 times its projected revenue for the fiscal year 2024 [6] Group 2: Financial Performance - Capri Holdings, Versace's parent company, has faced declining revenues, with a reported third-quarter revenue of 1.26 billion for the fiscal year ending December 28, 2024, down 11.6% year-over-year [4] - Versace's performance has been the weakest among Capri's brands, with a 28.2% year-over-year revenue drop to $201 million in the second quarter of fiscal 2025 [4] - In contrast, Prada reported a revenue of €5.432 billion for 2024, a 17% increase year-over-year, and a net profit of €839 million, marking a 25% increase [5] Group 3: Market Context and Challenges - The global luxury goods market is experiencing a downturn, with forecasts predicting annual growth of only 2% to 5% from 2025 to 2027 [7] - Analysts express mixed opinions on whether Prada's acquisition of Versace will be beneficial or pose financial risks, given the differing styles and consumer positioning of the two brands [6][7] - Prada's previous acquisition attempts have not been successful, raising concerns about its ability to enhance Versace's profitability [6]