Eastroc Beverage(SH:605499) Zhong Guo Jing Ying Bao·2025-04-13 01:34Core Viewpoint - The significant increase in executive compensation at Dongpeng Beverage, particularly for Vice President Zhang Lei, has drawn attention, reflecting the company's strong performance and strategic expansion efforts [4][5]. Financial Performance - In 2024, Dongpeng Beverage reported a revenue of 15.839 billion yuan, representing a year-on-year growth of 40.63% [4][5]. - The net profit for the same year reached 3.327 billion yuan, marking a substantial increase of 63.09% compared to the previous year [4][5]. Executive Compensation - Zhang Lei's annual salary for 2024 is 5.4655 million yuan, a dramatic increase from 343,900 yuan during his previous role at Yiyaton, reflecting a rise of approximately 16 times [4][5]. - Other executives, including two vice presidents, received annual salaries of 7.2139 million yuan, while the chairman and executive president earned 5.5273 million yuan and 4.9614 million yuan, respectively [5]. Market Expansion - Dongpeng Beverage is pursuing an overseas market expansion strategy, having submitted a listing application to the Hong Kong Stock Exchange [7]. - The company aims to enhance its brand competitiveness and market presence internationally, similar to leading energy drink brands like Red Bull and Monster Energy [7]. Industry Context - The domestic functional beverage market is highly competitive, with established players like Red Bull and emerging brands vying for market share [4][7]. - The Southeast Asian market presents both opportunities and challenges, with local competitors like Thai Tsingtao holding significant market share [8]. Shareholder Actions - Despite strong performance, there have been instances of shareholder reductions, with plans for significant share sales announced by major stakeholders [5].