只有小米还在保持增长，智能手环已然近黄昏

Core Insights - The smart wristband market in China is experiencing a decline, with only Xiaomi showing growth among the top five brands, while Huawei and Honor have seen significant sales drops of 9.7% and 10.3% respectively [1][2] - The overall market dynamics indicate a shift towards smartwatches, as consumer preferences evolve towards more complex health monitoring features [5][7] Market Performance - Xiaomi holds a market share of 50.9% with a year-on-year sales increase of 32.2%, while Huawei and Honor have market shares of 33.8% and 3.4% respectively, both experiencing declines [2] - Other brands like KEEP and DiDo also faced declines in sales, with DiDo seeing a drastic drop of 35.2% [2] Historical Context - The initial success of smart wristbands was driven by their affordability and functionality, allowing consumers to track fitness and receive notifications at a low price point [4] - The market peaked in Q3 2020 but has since been overtaken by smartwatches, which offer more advanced features [5] Product Limitations - Smart wristbands are limited in their sensor capabilities compared to smartwatches, which can include advanced health monitoring features [7] - The influx of low-cost white-label products has led to a price drop in the wristband market, complicating the competitive landscape for established brands [7][10] Competitive Landscape - The emergence of "light smartwatches," which offer more features than wristbands but at a lower price than full smartwatches, poses a significant threat to the wristband market [10][12] - These light smartwatches provide better aesthetics, longer battery life, and more functionalities, making them more appealing to consumers [12] Future Outlook - Despite the decline in the domestic market, there is potential for smart wristbands in international markets, particularly in regions like Africa, Southeast Asia, and Latin America, where demand for affordable wearable technology remains strong [14]