Group 1 - The event organized by Luzhou Laojiao and CEIBS celebrated the 10th anniversary of the CEIBS Flying Phoenix Class, focusing on the exploration of Luzhou Laojiao's development path and cultural heritage [1][3] - Guests experienced the cultural charm of Luzhou Laojiao through visits to significant sites such as the 1573 National Treasure Cellar Group and the Luzhou Laojiao Museum, highlighting the traditional brewing techniques and historical significance [3][7] - Professor Shen Dingli delivered a lecture on "The Future of China-US Relations from the Perspective of Trade Wars," enhancing the guests' understanding of international political and economic issues [9] Group 2 - Luzhou Laojiao is a state-owned large-scale liquor enterprise that originated from 36 brewing workshops during the Ming and Qing dynasties, recognized as the creator of the strong aroma technique and the standard setter for strong aroma liquor [10] - The company boasts a traditional brewing technique that has been passed down since 1324, included in the first batch of "National Intangible Cultural Heritage List," and the 1573 National Treasure Cellar Group, which is the largest and best-preserved "living brewing cultural relic" globally [10] - Looking ahead, Luzhou Laojiao aims to deepen cooperation with CEIBS and engage with more entrepreneurs and business leaders to infuse new vitality into its development and promote the integration of liquor culture with business concepts [12]
中欧国际工商学院飞鸿班走进泸州老窖探访交流