BABA(US:BABA) Sou Hu Cai Jing·2025-04-17 06:57Core Insights - The event "Real Estate New World, Cooperation Wins Future" was held in Harbin, marking the launch of Douyin's real estate CPS model in the city, aimed at exploring new opportunities in the real estate industry through interest-based e-commerce [1][2] Group 1: CPS Model Overview - The real estate CPS model leverages Douyin's "full-domain interest e-commerce" ecosystem, integrating content, traffic, and conversion to provide precise customer acquisition solutions for developers, influencers, and agencies [2] - The model utilizes various formats such as short videos, live streaming, and VR property tours to enhance user decision-making efficiency and reduce marketing costs [2] Group 2: Local Engagement and Support - Over 800 influencers have been signed in Harbin, with local service providers New Ming Media and Direct Signing Network collaborating to offer comprehensive support to the real estate sector [2] - Newly signed influencers will receive exclusive benefits, including a thousand yuan traffic support, professional team assistance for content creation, and free city-wide VR usage [2] Group 3: Future Development and Goals - The CPS model is expected to reconstruct the real estate marketing chain, with a focus on local service enhancement, aiming to position Harbin as a benchmark city for digital transformation in Northeast China's real estate sector [4] - The integration of content, technology, and services marks a new phase for the real estate industry in Harbin, promising more efficient and transparent service experiences for consumers [4]