“给labubu戴凤冠比华妃的还重工”,把泡泡玛特捧成皇族的打工人抢疯这个国产拼图?
POP MARTPOP MART(HK:09992) 3 6 Ke·2025-04-18 08:44

Group 1 - The article discusses the rising popularity of the "labubu" doll and its associated accessories, particularly the metal crown, which has become a trendy item among consumers [1][9][36] - The "labubu" doll, originally a simple toy, has transformed into a cultural phenomenon, with consumers creating elaborate crowns and outfits for it, reflecting a blend of traditional Chinese aesthetics and modern consumer culture [9][34] - The metal crown, priced at 339 yuan, has seen significant sales, with over 60,000 sets sold since its launch, indicating a strong market demand for such products [9][16][34] Group 2 - The company behind "labubu," known as 拼酷 (Pinku), has experienced rapid growth, with projected revenues reaching 30 billion yuan in 2024, marking a staggering 726.6% increase [23][34] - The trend of customizing "labubu" dolls with crowns and other accessories has led to a new market segment, where consumers are willing to invest significant time and money into creating unique pieces [9][36] - The article highlights the evolution of the潮玩 (trendy toy) industry in China, with projections indicating the market value could reach 110.1 billion yuan by 2026, driven by consumer interest in unique and culturally resonant products [34][36]

POP MART-“给labubu戴凤冠比华妃的还重工”,把泡泡玛特捧成皇族的打工人抢疯这个国产拼图? - Reportify