《王者荣耀》联名《哪吒2》，为何越「骂」越凶？

Core Viewpoint - The collaboration between the popular mobile game "Honor of Kings" and the blockbuster animated film "Nezha: The Devil's Child" has sparked significant controversy, primarily due to the connection between the characters Aohin and Aobing, leading to a cultural clash among fans [1][9][20]. Group 1: Controversy and Reactions - The announcement of new skins for Aohin and Aobing led to a backlash on social media, with over 220,000 comments and 27,000 shares, predominantly negative [1][3]. - The conflict involves various groups, including movie fans, character loyalists, and game players, escalating to a cultural war on platforms like Weibo and Xiaohongshu [3][12]. - Despite the negative feedback, Tencent seems unfazed, continuing to promote other collaborations, which received more positive responses [3][4]. Group 2: Character Dynamics - The main controversy centers around the relationship between the lesser-known character Aohin, with a mere 4.2% appearance rate, and the prominent character Aobing from "Nezha: The Devil's Child" [9][10]. - Fans of Aohin perceive the collaboration as a threat to their emotional connection with the character, viewing it as an identity appropriation [12][14]. - The emotional investment of players in their characters has evolved, making them sensitive to any perceived threats to their identity [14][16]. Group 3: Cultural Significance - "Nezha: The Devil's Child" is not just a successful film with a box office exceeding 15 billion but also a cultural symbol representing national confidence, complicating its use in commercial collaborations [17][20]. - The collaboration is seen as a clash of two cultural icons, with both communities having strong identities and loyalties, making simple commercial partnerships challenging [23][25]. - The incident highlights the need for brands to understand the cultural implications of their collaborations, as not all brands possess the resilience of "Honor of Kings" to withstand backlash [25][26].