当非遗酿造遇见“数智”表达，古井贡酒积蓄穿越周期新动能

Core Viewpoint - The integration of AI and digital technologies in the production processes of Gujinggongjiu (古井贡酒) is enhancing efficiency, quality, and brand value, positioning the company for high-quality development in the competitive liquor industry [1][5][16]. Group 1: AI and Digital Transformation - Gujinggongjiu is leveraging AI and 5G technologies to automate and optimize its production processes, resulting in improved efficiency and product quality [3][8]. - The company has established a "1510" model for a fully connected transparent factory, which enhances the precision and efficiency of production through smart technologies [6][7]. - The introduction of automated systems for ingredient mixing, temperature monitoring, and quality control ensures consistency and stability in product quality [8][13]. Group 2: Research and Development - Gujinggongjiu has created a robust research framework, including the establishment of multiple research institutes, to support the scientific standardization of traditional brewing techniques [11][14]. - The company is focused on digitizing the expertise of master brewers, transforming traditional knowledge into a precise operational database [12][14]. - The integration of big data and deep learning into production management allows for rapid analysis and precise control, enhancing the scientific approach to brewing [13][14]. Group 3: Financial Performance - In 2024, Gujinggongjiu reported a total revenue of 23.578 billion yuan, a year-on-year increase of 16.41%, and a net profit of 5.514 billion yuan, up 20.15% [16]. - The company's total assets reached 40.516 billion yuan, reflecting a growth of 14.38% compared to the beginning of the reporting period [16]. - The net profit has more than doubled from 2021 to 2024, indicating a successful transition from scale growth to quality growth [17]. Group 4: Market Strategy and Consumer Engagement - Gujinggongjiu is enhancing brand trust and value through innovative marketing strategies, including immersive experiences and personalized consumer interactions [4][18]. - The company is actively participating in industry events to showcase its product range and engage with diverse consumer preferences [18]. - By rebranding classic products and introducing new offerings, Gujinggongjiu aims to meet the evolving demands of consumers while maintaining its traditional craftsmanship [18][20].