Chongqing Baiya Sanitary Products (SZ:003006) Xin Jing Bao·2025-04-22 12:03Core Viewpoint - The "refurbished sanitary napkin" incident has significantly impacted Baiya Co., Ltd. (003006), with noticeable changes in revenue and profit growth, particularly in e-commerce channels due to public sentiment [1][2]. Group 1: Financial Performance - In Q1 2025, Baiya Co. achieved revenue of 9.95 billion, a year-on-year increase of 30.1%, and a net profit of approximately 1.31 billion, up 27.27% [1]. - The cash flow from operating activities saw a drastic decline of 92.92%, dropping to 6.91 million from 97.57 million in the same period last year [7][8]. - The overall gross margin decreased by 1% to 53.3% compared to the previous year [4]. Group 2: Sales Channel Dynamics - The e-commerce channel, which was a significant growth driver, reported revenue of 3.22 billion in Q1 2025, with a growth rate of only 8.6%, down from 150.5% in the previous year [3][4]. - Offline sales channels performed better, generating 6.5 billion in revenue, a 49% increase, with growth in non-core regions reaching 125.1% [3][4]. Group 3: Marketing and Expenses - Sales expenses rose to 3.38 billion, a year-on-year increase of 28.5%, while R&D expenses decreased by 1% to 15.11 million [6][7]. - The company has historically prioritized marketing over R&D, with sales expenses being approximately 17 times higher than R&D expenditures in the past year [7]. Group 4: Future Outlook - Baiya Co. plans to increase investment in product R&D, focusing on the development and upgrade of existing products, particularly in the low-penetration segment of panty sanitary napkins [9].