茶饮搜索量周环比激增110%，美团向黑钻会员发放0元畅饮券

Core Insights - The tea beverage market is experiencing a seasonal sales peak as the "May Day" holiday approaches, with Meituan offering "0 yuan coupons" to its black diamond members for various tea drinks and fast food options [1][3] - Popular tea brands such as Bawang Chaji, Nayuki, and Luckin Coffee are participating in this promotional campaign, providing customers with significant discounts on new and popular products [1][2] Group 1: Promotional Activities - Meituan has launched a campaign targeting black diamond members, allowing them to order select tea drinks and fast food items for free, valid through the May Day holiday [1][3] - The promotion includes popular items like Bawang Chaji's "Bo Ya Jue Xian" and Nayuki's "Rich Cheese Coconut," with customers able to choose multiple items at no cost [1][2] Group 2: Market Trends - Since April 20, the order volume for beverage categories has remained the highest among all restaurant categories, with a 110% week-on-week increase in searches for summer-themed drinks [2][3] - New product launches in the tea beverage sector have surged, with a nearly 30% increase in the number of tea brands offering new products compared to the same period last month [3]