奶茶、咖啡杯如何减塑？美团“青山计划”推出减量、回收再生方案

Core Viewpoint - The "Good Cup New Life" environmental initiative, launched by Meituan's "Qingshan Plan" in collaboration with various organizations, aims to establish a green and low-carbon demonstration system for the entire lifecycle of disposable beverage cups, addressing plastic pollution in the beverage industry [1][4]. Group 1: Initiative Overview - The initiative involves 27 beverage brands and industry chain enterprises as founding members, focusing on reducing plastic pollution from disposable beverage cups [1][4]. - The action will promote the use of "consumer self-bring cups" and "in-store reusable cups" to minimize single-use items [4]. - The initiative plans to implement a beverage cup recycling program to encourage consumer participation in recycling and green consumption [4]. Group 2: Market Context - The ready-to-drink beverage industry, including tea and coffee, is rapidly expanding, with the Chinese new-style tea market expected to exceed 350 billion yuan in 2024 [4]. - The initiative aims to explore a technically and economically feasible solution for plastic pollution management in the beverage industry over a 3-5 year period [4]. Group 3: Goals and Collaborations - The initiative aims to increase the number of self-bring cup stores and the usage rate of eco-friendly beverage cup packaging, with a target of involving 150,000 beverage stores by 2030 [5]. - The Meituan Qingshan Technology Fund is providing financial support for research on high-value utilization of discarded milk tea cups [5]. - The initiative has attracted participation from various brands and recycling companies, indicating a collaborative effort across the industry [6].