茅台直销体系扩大消费者触达有成效： 茅台酒多款产品淡季持续旺销 1000ml装茅台备受追捧

Core Insights - The demand for the 1000ml Moutai has significantly increased, with sales in some regions showing year-on-year growth of 118% to 134% [1][2][6] - Moutai's strategy of focusing on consumer needs and expanding outreach has led to a successful sales performance, even during the traditionally slow season for liquor consumption [2][8] - The recent China International Consumer Products Expo provided a platform for Moutai to showcase its products, resulting in nearly 10 million yuan in sales during the event [1][3] Sales Performance - The 1000ml Moutai is currently a hot-selling item, with self-operated stores reporting limited stock and implementing purchase limits due to high demand [1][2] - Sales of the 1000ml Moutai in Haikou increased by 118% year-on-year, while Chongqing reported a 134% increase in the first three months of the year [1][2] - The 500ml Moutai remains in high demand, with reports of limited availability across various self-operated stores [2][6] Consumer Engagement - Moutai has adopted a consumer-centric approach, enhancing service quality and expanding its customer base by targeting emerging industries [8][9] - The company has successfully engaged with corporate clients, with 82% of the 1000ml Moutai sales in Chongqing being made to corporate customers [6] - Moutai's online platform, "i Moutai," has adjusted its purchasing policies to improve consumer experience and accessibility [10][11] Marketing and Promotion - Moutai has actively participated in various exhibitions, leveraging these events to boost brand visibility and sales [3][8] - The company has shifted its marketing strategy to emphasize experiential marketing, integrating cultural elements and interactive activities into its promotional efforts [13][14] - Moutai's management has highlighted the importance of optimizing supply-demand matching and enhancing service quality to meet consumer needs effectively [17]