GREE(SZ:000651) Sou Hu Cai Jing·2025-04-25 02:19Core Viewpoint - The new management team led by Zhang Wei faces significant challenges in maintaining Gree Electric's performance growth amid a tough market environment [2][14]. Management Changes - Dong Mingzhu, aged 71, has been re-elected as the chairman of Gree Electric for her fifth three-year term but will no longer serve as president [3][4]. - Zhang Wei has been appointed as the new president, marking a shift towards a younger management team [4][5]. - The average age of the new board members has decreased from 62 to 58 years, indicating a trend towards younger leadership [7]. Strategic Initiatives - Gree Electric is focusing on channel reform and product diversification to address ongoing challenges [9][15]. - The company is leveraging government policies like "trade-in" and "expanding domestic demand" to create strategic opportunities [15]. - Gree aims to enhance its retail value chain through initiatives like "Dong Mingzhu Health Home," with a target of opening 3,000 stores this year and a long-term goal of 10,000 [12]. Market Position and Competition - Gree Electric remains the top seller of split air conditioners globally, with air conditioning accounting for nearly 80% of its total revenue [13]. - The air conditioning market is facing increased competition from both established players like Midea and new entrants like Xiaomi, which poses a risk to Gree's profit margins [13][18]. - Despite challenges, Gree's core air conditioning business is showing signs of improvement, with a projected revenue growth of 12.8% in 2024 [17]. Financial Performance - Gree's net profit grew by 18.4% in 2023, indicating a recovery after several years of stagnation [17]. - The company is expected to maintain a growth rate of around 10% as it continues to streamline its channels and improve operational efficiency [17].