SERES(SH:601127) Hua Xia Shi Bao·2025-04-25 09:28Core Viewpoint - The article highlights the significant advancements and market positioning of Seres in the high-end electric vehicle sector, showcasing its innovative technologies and strategic initiatives that drive its competitive edge in the industry [2][3][4]. Group 1: Product and Market Performance - At the Shanghai International Auto Show, Seres showcased its entire range of models under the AITO brand, effectively covering the price range of 300,000 to 600,000 yuan [2]. - The flagship model M9 has maintained its position as the best-selling luxury car above 500,000 yuan for 11 consecutive months, achieving a cumulative delivery of 180,000 units [3]. - The newly launched M8 received 50,000 pre-orders in its first week, indicating the success of Seres' high-end strategy [3]. - 85% of M9 owners are repeat buyers, with a Net Promoter Score (NPS) exceeding the industry average by 43 percentage points, reflecting increased brand loyalty and a shift towards electric vehicles replacing traditional luxury cars [3]. Group 2: Technological Innovations - Seres has established a differentiated technological moat, with its intelligent driving system achieving a daily usage rate of 68% and a cumulative driving distance exceeding 2 billion kilometers [3]. - The new generation of range-extending technology offers over 1,500 km of comprehensive range, addressing high-end users' concerns about range anxiety while maintaining a 70% pure electric mileage ratio [3]. - The company reported a significant increase in R&D investment, reaching 7.053 billion yuan in 2024, a 58.9% year-on-year growth, and expanded its R&D team to 6,201 members, a 25.15% increase [5]. Group 3: Safety and Ecosystem Development - Seres launched an innovative intelligent safety system that encompasses a four-dimensional defense matrix, addressing life protection, vehicle body protection, health care, and privacy protection [6]. - The company has developed a comprehensive technical ecosystem that integrates R&D, manufacturing, and service, positioning itself as a leader in the smart and electric vehicle sectors [6]. - The collaboration with Huawei on the HarmonyOS smart cockpit and ADS intelligent driving system has enabled high-level intelligent driving without relying on high-precision maps [6]. Group 4: Industry Impact and Future Outlook - As the penetration rate of electric vehicles surpasses 40%, the automotive industry is undergoing profound changes, with technology innovation becoming the core driver for leading companies [5][7]. - Seres is redefining standards in the industry, moving from following innovation to setting benchmarks, as highlighted by industry experts at the auto show [7]. - The company is positioned to answer the question of what the next generation of vehicles should look like, reflecting a significant shift in the automotive landscape [7].