LZLJ(SZ:000568) Guan Cha Zhe Wang·2025-04-26 08:13Core Viewpoint - The company, Luzhou Laojiao, has reportedly stopped accepting orders and shipments for its entire product line until the Dragon Boat Festival, aiming to clean up pricing channels and policies to enhance consumer experience and protect channel service providers' interests [1][2]. Group 1: Company Actions - Luzhou Laojiao has implemented multiple suspension measures in 2023, including halting orders and shipments for specific products like the Laotouqu 500ML and Tequ 60 series [3]. - The company has a history of large-scale suspensions, with similar actions taken since 2019 to manage market supply and maintain pricing integrity [2][3]. - The company's chairman emphasized the importance of maintaining profitability for distributors and enhancing channel profit efficiency through comprehensive price and logistics control [3]. Group 2: Market Context - The fast-moving consumer goods (FMCG) industry relies on profitable channels and positive consumer experiences, suggesting that while short-term performance may be affected by suspensions, long-term sustainability could be enhanced [2]. - Analysts believe that the suspension of orders could reduce market supply, allowing the company to improve market management efficiency and stabilize product pricing, thereby enhancing brand value and reputation [3]. Group 3: Future Strategy - The company plans to focus on strategic markets, incremental markets, and special demand areas to navigate through new cycles and enhance marketing effectiveness [4].