Core Viewpoint - BMW Group emphasizes its commitment to the Chinese market, showcasing innovative technologies at the 2025 Shanghai Auto Show, highlighting the future of mobility with smarter, more responsible, and user-friendly experiences [1][18]. Group 1: Product Innovation - The BMW new generation represents not just a vehicle but a comprehensive innovation platform, featuring a new design language, advanced electronic architecture, and integrated digital experiences [1][5][6]. - The first China-exclusive model, the BMW iX3L, has begun testing and is set to be unveiled to consumers next year [7]. - BMW plans to launch over 10 new models in China by 2025 and more than 20 models, including new generation vehicles, by 2026-2027 [8]. Group 2: Local Collaboration and AI Integration - BMW is enhancing partnerships with Chinese tech giants to localize products and leverage AI for competitive advantages [2][19]. - The company has initiated a comprehensive AI strategy in China, integrating AI into product development, marketing, and user experience [21][24]. - New AI features, including the DeepSeek model, will enhance the user experience in BMW's new generation vehicles, providing personalized assistance [23]. Group 3: User Experience and Localization - The new generation models will feature advanced human-machine interaction systems, including a unique four-brain architecture for various user functions [12][13]. - The BMW new generation operating system is tailored for the Chinese market, optimizing local user preferences and integrating popular digital services [17]. - BMW's commitment to responsible AI use emphasizes safety, fairness, and compliance, reflecting its dedication to the Chinese market [25].
BMW新世代首创多项技术，宝马将智能驾趣提至新高度