KWEICHOW MOUTAI(SH:600519) Sou Hu Cai Jing·2025-04-28 01:29Core Insights - Moutai Group's Chairman Zhang Deqin emphasized the importance of social responsibility during a recent market survey and dealer meeting, signaling the type of partners Moutai seeks in the current market environment [1][6][12] - The meeting highlighted the transformation of Li Zhai Village, a model for rural revitalization, showcasing the impact of corporate social responsibility through the efforts of Moutai's dealer, Yixing Group [3][4][15] - Moutai aims to build a tighter community with its dealers, focusing on shared interests and responsibilities, which is essential for long-term brand development and market resilience [9][11][14] Group 1: Social Responsibility and Partnerships - Moutai's recent survey and dealer meeting aimed to establish a standard for potential partners, emphasizing the need for active participation in social responsibility and rural revitalization [6][12] - Yixing Group's significant contributions to Li Zhai Village, including 220 million yuan in support over 13 years, exemplify the type of partnership Moutai values [3][4] - The recognition of Yixing Group with a "Social Responsibility Contribution Award" reflects Moutai's commitment to encouraging similar initiatives among its dealers [4][6] Group 2: Market Adaptation and Growth - The white liquor market is undergoing significant adjustments, prompting Moutai to adapt its strategies to meet changing consumer expectations, focusing on emotional connections and value recognition [12][14] - Moutai's proactive approach includes launching numerous promotional activities in 2024, which have contributed to record revenue and profit growth [14][15] - The company is positioning itself for global expansion, emphasizing the importance of corporate character and social responsibility in enhancing brand recognition internationally [15]