持续践行可持续发展，“阿迪达斯旧衣再造环保袋”项目又获奖啦！

Core Insights - Adidas' "Old Clothes Recycling Eco-Bag" project has been recognized as one of the "Top Ten Cases of Green and Low-Carbon Trends in China's Consumer Market (2024-2025)" by the Daily Economic News, highlighting its innovative practices in the sustainable sector [1][7] Group 1: Project Overview - The "Old Clothes Recycling Eco-Bag" project began in 2024, utilizing advanced regeneration technology to transform collected old clothing into reusable tote bags through a comprehensive process of sorting, fiber regeneration, spinning, weaving, and sewing [3][5] - Consumers can exchange points for eco-bags through the adiClub membership system, and Adidas has set up collection boxes in various locations including offices and brand centers in major cities [3][5] Group 2: Environmental Impact - Over the past two years, Adidas has processed approximately 4 tons of over 14,000 pieces of old clothing, giving them a second life as eco-bags, which have been well-received by consumers [5] - The eco-bags have been featured in various online and offline brand activities, notably during the 2024 Double Eleven event in collaboration with Tmall, where they were quickly redeemed [5] Group 3: Industry Leadership - Adidas has been a pioneer in sustainable development for over two decades, committing to reducing its environmental impact across all business practices [7] - The "Old Clothes Recycling Eco-Bag" project serves as a model for a circular economy in the textile industry, providing a replicable example for low-carbon transformation [7]