2025上海车展｜从后备厢到“前备舱大露台”，乐道L90重构出行场景想象力

Core Insights - Le Dao Automotive showcased its commitment to the smart electric vehicle sector at the 2025 Shanghai Auto Show with the debut of its flagship SUV, Le Dao L90, and the mid-sized SUV, Le Dao L60 [3][4] Group 1: Product Highlights - The Le Dao L90 features a length of 5145 mm and a wheelbase of 3110 mm, positioning it as a large-sized SUV in the 300,000 RMB market, with a 240-liter electric front trunk, which is currently the largest among mass-produced vehicles in China [3] - The L90 incorporates 36 integrated design features, enhancing space utilization and engineering redundancy, while offering user-centric safety and convenience features [3] - The Le Dao L60 has consistently ranked among the top three in sales within the 200,000 RMB pure electric SUV market, boasting a 900V high-voltage architecture and an energy consumption of only 12.1 kWh per 100 km [4] Group 2: Marketing and Promotions - Le Dao announced several promotional policies for the L60 at the auto show, including five years of zero interest financing, two years of free battery swapping, and five years of free use of smart driving assistance, aimed at enhancing its competitiveness among mainstream family users [4] - The fourth-generation battery swap station was also introduced, capable of servicing multiple brands and models, reducing swap time to three minutes and increasing daily service capacity to 480 swaps, thereby alleviating range anxiety for users [4] Group 3: Brand Strategy - The dual vehicle launch fills a product gap for Le Dao in the mainstream family vehicle market, emphasizing a user-driven and value-driven brand philosophy through systematic refinement of high-frequency usage scenarios and detailed experiences [4]