Core Viewpoint - Hu Shang A Yi is launching an IPO in Hong Kong, aiming to raise funds for digital capabilities, supply chain improvements, and brand expansion amidst a competitive tea beverage market [2][5][21] Company Overview - Hu Shang A Yi plans to globally offer approximately 2.41 million H-shares at a price range of HKD 95.57 to HKD 113.12 per share, with trading expected to start on May 8 [4][5] - The company is the fifth largest tea beverage brand in China, holding a market share of 4.6% as of 2023 [2] - Founded in 2013, Hu Shang A Yi offers a variety of products, including fruit teas and milk teas, and has developed a brand matrix including sub-brands [6] Financial Performance - For 2024, Hu Shang A Yi projects revenue of CNY 3.285 billion, a year-on-year decline of 1.88%, with net profit expected to be CNY 329 million, down 15.21% [8][7] - The company's adjusted net profits from 2022 to 2024 were CNY 154 million, CNY 416 million, and CNY 418 million respectively [8] - The gross margin has improved from 26.7% in 2022 to 31.3% in 2024 [12] Market Position and Competition - The tea beverage market is experiencing intensified competition, with brands competing on store numbers, brand effects, and supply chain capabilities [3][21] - Hu Shang A Yi's revenue growth has slowed, with a significant reliance on franchise income, which accounted for over 95% of total revenue in 2024 [13][14] - The average annual GMV per store decreased from CNY 1.6 million in 2023 to CNY 1.4 million in 2024, indicating increased operational pressure [17][16] Store Expansion and Challenges - As of December 31, 2024, Hu Shang A Yi operated 9,176 stores, a 17.8% increase year-on-year, but the pace of new store openings has slowed significantly [18][19] - The company added 1,387 new stores in 2024, which is about half of the previous year's additions [18] - The distribution of stores shows that over 50% are located in third-tier cities and below, reflecting a strategic focus on these markets [19] Industry Trends - The new tea beverage market's growth rate is expected to decline from 44.3% in 2023 to 12.4% by 2025, indicating a potential slowdown in overall market expansion [20] - The industry is facing challenges such as price wars and a lack of significant differentiation among brands, which may impact long-term sustainability [21]
沪上阿姨启动招股：2024年营收32.85亿不及古茗一半，拓店增速放缓