GREE(SZ:000651) 2 1 Shi Ji Jing Ji Bao Dao·2025-04-28 12:11Core Viewpoint - Gree Electric Appliances reported a decline in total revenue for 2024, marking the first annual revenue drop since 2020, while net profit increased year-on-year [1] Group 1: Financial Performance - In 2024, Gree achieved total revenue of 1900.38 billion, a decrease of 7.31% year-on-year, while net profit reached 321.85 billion, an increase of 10.91% [1] - For Q1 2025, Gree reported total revenue of 416.4 billion, an increase of 13.78% year-on-year, and net profit of 59.04 billion, up 26.29% [1] - The revenue decline in 2024 was attributed to a drop in various product segments, particularly consumer appliances, which saw a decrease of 67 billion [2] Group 2: Revenue Breakdown - Gree's revenue is categorized into five main product segments: consumer appliances (78.54%), industrial products and green energy (9.12%), smart equipment (0.22%), other main businesses (1.84%), and other businesses (10.28%) [2] - The revenue growth rates for these segments were -4.29% for consumer appliances, 0.80% for industrial products, -36.68% for smart equipment, 122.29% for other main businesses, and -33.88% for other businesses [2] Group 3: Market Context - The overall retail sales of household appliances in China reached 10307 billion in 2024, growing by 12.3% year-on-year, indicating a strong market performance compared to Gree's decline [3] - Competitors such as Midea Group and Haier also reported revenue growth, with Midea achieving 4090.84 billion (up 9.47%) and Haier 2859.81 billion (up 4.29%) in 2024 [3] Group 4: Diversification Challenges - Gree's diversification efforts have not significantly contributed to revenue, with diversified business accounting for only about 10% of total revenue [3][4] - The company has ventured into various sectors, including semiconductors and automation, but these segments have yet to translate into substantial revenue [5] - The consumer appliances segment's revenue share increased from 76.09% in 2023 to 78.54% in 2024, indicating a growing reliance on this core business [5]