金价狂飙，金饰却卖不动了？百年金店一季度业绩遇冷

Company Performance - In the first quarter of 2025, Lao Feng Xiang reported a significant decline in both revenue and net profit, with revenue at 17.521 billion yuan, down 31.64% year-on-year, and net profit at 613 million yuan, down 23.55% year-on-year [2] - This performance continues the downward trend observed in 2024, marking the largest quarterly decline in recent years [2] - The decrease in revenue is primarily attributed to the performance of its subsidiaries, Shanghai Lao Feng Xiang Co., Ltd. and Shanghai Lao Feng Xiang Silver Building Co., Ltd. [2] Industry Context - The global economic outlook remains uncertain, leading to insufficient demand and weak consumption, which, combined with rising gold prices, has resulted in sluggish gold jewelry consumption [2] - The competitive landscape within the industry is intensifying, with a trend of store closures accelerating [2] - In the first quarter of 2025, China's total gold consumption was 290.492 tons, a year-on-year decrease of 5.96%, with gold jewelry consumption dropping by 26.85% [3] Market Reaction - Despite the rising prices of gold, consumer preference has shifted towards gold bars and other products with stronger value retention, leading to a decline in demand for gold jewelry [2] - Capital markets reflect this trend, with gold-themed ETFs rising over 30% in 2025, while Lao Feng Xiang's stock price has decreased by 6.45% since the beginning of the year, closing at 50.77 yuan per share on April 28, 2025 [3]