Three Squirrels(SZ:300783) Hua Xia Shi Bao·2025-04-29 00:55Core Insights - The core viewpoint of the articles is that Three Squirrels has successfully turned around its business, achieving significant revenue growth and is now seeking a dual listing on the A+H stock markets to further its strategic goals [1][2]. Financial Performance - In 2024, Three Squirrels reported a revenue of 10.622 billion yuan, a year-on-year increase of 49.3%, surpassing its previous peak of 10.173 billion yuan in 2019 [2]. - The net profit for 2024 was 408 million yuan, reflecting a year-on-year growth of 85.51% [2]. - The company experienced a decline in revenue for four consecutive years from 2019 to 2023, dropping from over 10 billion yuan to 7.1 billion yuan [2]. Strategic Goals - Three Squirrels aims to achieve a revenue target of 20 billion yuan by 2026, necessitating substantial investment in a comprehensive multi-channel strategy [2]. - The company is focusing on enhancing its global brand recognition and supply chain capabilities through the planned IPO [2]. Market Position and Competition - The snack food industry is witnessing intense competition, particularly in the offline market, which is considered the main battleground [1][4]. - Three Squirrels is shifting its strategy to increase its offline presence, particularly through hard discount supermarket models, which are seen as crucial for market penetration [1][5]. Offline Expansion Efforts - In 2024, Three Squirrels announced plans to acquire control of snack brand "Ai Ling Shi" and hard discount supermarket brand "Ai Zhe Kou" for up to 2.6 billion yuan [5]. - The company's offline sales revenue grew by 48.62% in 2024, although the revenue share from offline sales has remained relatively stable over the past three years [5]. Industry Trends - The hard discount supermarket sector is becoming increasingly competitive, with major players like Ming Ming Hen Mang and Wan Chen Group already established in the market [5][6]. - The rise of hard discount supermarkets is prompting traditional retailers to adapt, with some shifting towards cost-effective models [6]. Supply Chain Focus - Three Squirrels plans to use funds from its IPO to strengthen its supply chain, including the establishment of new production lines at key bases [6].