丝芙兰3年亏10亿？

Core Insights - Shanghai Jahwa's 2024 performance report reveals its first loss since going public, with Sephora China reporting a total loss of 646 million yuan in 2024 [1][3] - The cumulative loss for Sephora China over three years has reached nearly 1 billion yuan [1][3] Financial Performance - In 2024, Sephora China's revenue was 7.14 billion yuan, a year-on-year decline of 18.49%, with a net loss of 646 million yuan [4][3] - The financial performance from 2019 to 2024 shows a significant decline, with 2021 being the peak year, where revenue exceeded 10.87 billion yuan and net profit was 431 million yuan [3][4] Market Challenges - Increased competition in the online market and challenges faced by physical stores have led to reduced revenue and gross profit for Sephora China [6][12] - Several brands, including Tang from Herborist and OLEVA+, have withdrawn from Sephora, indicating a shift in brand strategies towards online sales [6][12] Strategic Adjustments - Sephora is undergoing organizational restructuring and has made key personnel changes to enhance its market presence in China [9][11] - The company is expanding its brand portfolio by introducing local brands and entering lower-tier cities to capture a broader market [11][12] Industry Context - The overall cosmetics market in China is experiencing a downturn, with a market size of 774.65 billion yuan in 2024, down 2.83% year-on-year [11][12] - Domestic brands have been gaining market share over foreign brands since 2023, indicating a shift in consumer preferences [11][12]